The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing ecosystem that works better for brands and consumers. ...
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With the rise in the number of different social media networks, 2016-2017 witnessed a considerable slowdown in the trend of a number of accounts held by internet users. A contributing ...
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New research into how Singaporeans use Search and watch YouTube in the past year tells a fascinating story of how technology is helping Singapore’s approximately 1 million Muslims during ...
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Ogilvy Beijing has been appointed to provide public relations services for the city of Xi’an, a rapidly-growing metropolis in central China playing a leading role in the country’s Belt ...
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Luck has never been more pervasive at Changi Airport as the group celebrates the return of its iconic ‘Be A Changi Millionaire’ shopping promotion with a colourful campaign by Ogilvy ...
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Created by FCB KL, Seri Bersama Sasa is the brand’s new platform designed to engage Malay female millennials with weekly refreshed content ranging from beauty tips, make-up tutorials and ...
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The number of smartphone users in Japan will increase three per cent this year to 70.8 million, representing 56.1 per cent of the population, according to eMarketer’s latest media usage ...
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Ramadan and Eid al-Fitr are typically seen as seasons of contrast, associated with both austerity and celebration, personal reflection and a time to connect with the community. As ...
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