It’s no secret that Southeast Asia has a strong preference for mobile devices and digital services – and with projections that the mobile audience across the region will increase by 300% ...
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Once upon a time in the days before the internet, lunchtime was always considered off peak for advertisers but new research shows that the weekday lunch hour
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Unpacking a client’s CRM problems in a recent workshop I heard the Head of Sales say, ‘our reps don’t want to put their contact information into the database
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The world of Television was built around the concept of gross rating points (GRPs) - a rating system that was built to estimate an audience's reach tased on age and gender demographics.
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Berjaya Sompo Insurance Berhad (“Berjaya Sompo”), a general insurance provider in Malaysia, is embarking on a long-term effort to promote health and wellbeing among all Malaysians through ...
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Marking the one-year countdown to one of the world's most popular sporting events, Facebook has launched a new digital campaign to help advertisers prepare for what is also one of the ...
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The latest biometric research released by Integral Ad Science (IAS) showed neurological evidence that an ad's environment has a dramatic impact on how people react to the ad. The research ...
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Japan’s Rishiri Town, in partnership with Geometry Japan, created a web app ‘Kombu Hosu! Hosu! Virtual Kombu Kelp Drying’. The aim is to let people virtually experience kombu kelp drying ...
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