Search engines remain a hugely important source of product discovery for consumers: globally, 54 per cent of internet users say they use these tools when actively looking for product or brand information, making them the most common go-to point. But is the trend being followed in the younger audiences as well. Data from Global Web Index suggests...

Big data, smart data, data analytics are popular buzzwords today that gained significance, for many businesses, only in the last two to three years. The evolution of the data economy continues to lure not only active interest but also ‘big’ concerns. Beginning from issues of trust to actual derivation of insights that matter, data debates have ...

Online reviews have proved to be of significance for various businesses for many years now. Even as companies set up PR machineries and communication systems that can help them in getting positive reviews, the power of the internet in the hands of the users is growing every day. What is important to note here is that there is not only an increase i...

Much of the growth of the internet becoming a medium to reckon with, was credited to ecommerce. Many expect mcommerce to play a similar role for mobile. It appears that consumer trends in the direction have already begun. Data from Global Web Index shows that PCs/laptops remain the favoured devices for online purchase, with 61 per cent of intern...

At a global level, 65 per cent of internet users say that they have purchased a product through an online channel in the last month, as per a report from Global Web Index. Just as significantly, an impressive 90 per cent report that they have bought a product online at some point in the past, underlining the truly global reach of ecommerce. Regi...