Following the brand safety, viewability and transparency issues raised by the ANA’s reports from K2 and Ebiquity, many global brands have made major changes or are planning to make ...
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HARMAN International, the global player in connected car technology, lifestyle audio innovations, design and analytics, cloud services and IoT solutions, is boosting its marketing ...
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BPN, the media agency under IPG Mediabrands, has been appointed by GBA Corporation Sdn Bhd as its new agency. The appointment will also include solutions from Ansible, the mobile and ...
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According to MAGNA's latest report, OOH advertising is now a $29 billion market, responsible for approximately six per cent of the $500 billion global advertising spending. However, OOH ...
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J. Walter Thompson Singapore has created an integrated campaign for HSBC’s Visa Infinite Credit Card that reframes the value of luxury for discerning travelers. The campaign tells ...
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For World Elephant Day, whiteGREY Australia partnered with the David Sheldrick Wildlife Trust and ElephantVoices, for the first time allowing human words and emotions to be translated ...
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GlobalWebIndex's latest research shows that mobile podcasts are a hit among fitness fanatics. This audience is 35 per cent more likely than the average to be listening to podcasts via ...
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GlobalWebIndex's data shows that while laptops were once the most popular device for digital consumers in the Philippines as a second-screen device while watching TV, it is now mobiles ...
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