Redefining Content Strategy
Content strategy has evolved much beyond simply web content management into a discipline that "looks at how to apply content as a critical business asset to achieve business goals." So how do you define content strategy? It’s all encompassing for every company or government organization — no matter what size. A strategy looks at how to apply content as a critical business asset to achieve business goals. … More...
Latest News
Buddy Media improves its Social Marketing Suite
To help brands consolidate their social media program under one umbrella, Buddy Media, the social enterprise software provider, has made enhancements to its social marketing suite. The enhancements -- … [More...]
Too Big to Fail – YOU think?
I was at the gym working out on the treadmill (I know it doesn’t show!) and was watching a HBO movie called Too Big To Fail. The movie, if you haven’t seen it, was about the not so long ago … [More...]
Pixel Media and Microsoft get Skype to Hong Kong
Microsoft Advertising and Pixel Media, a digital advertising sales network, have joined hands to help advertisers in Hong Kong reach consumers on Skype. Microsoft Advertising has made Skype … [More...]
Interviews
“Young adults in Asia can’t seem to get enough of it”
A survey of 19 to 26-year-olds, conducted in China, … More...
Features
Brands need to address women’s self confidence
In a recent CSR campaign created by Touchmedia and presented by Marie France Bodyline (MFB) in China … More
Spotlight: China
Top tips to retain the retail edge
Europe’s sovereign debt crisis has been forecast to result in a … ...
Blogs
Too Big to Fail – YOU think?
I was at the gym working out on the treadmill (I know it doesn’t show!) and … More...
Videos
Decision Makers – Lito German, BMW Asia – Part 2
DMA Decision Makers: Lito German, Marketing Director, BMW Asia BMW … [Read More...]
Spotlight: India
Going Green: Indian consumers want more
A green future with greener surroundings and a green bank balance … ...
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