A year ago the Narendra Modi government was challenged to deliver a ‘magical’ budget that could pull India out of the financial turmoil following a series of corruption scams and policy paralysis from the previous government but drafting Union Budget is no child’s play. After Arun Jaitley’s maiden budget in 2014 which could not satisfy t...

DigiVive, a group company of Media Matrix Worldwide Limited, is gearing up to take its flagship mobile TV offering, nexGTv to the next level. The intent seems clear with the senior CXO appointments being made by the Company. Jyotsna Chauhan came on board as Chief Marketing Officer (CMO) recently. Ms Chauhan, who was COO, IBD India, a Hakuhodo-Pe...

Dentsu Aegis Network China has launched Amplifi, a newly established division, responsible for media investment and strategic partnerships for the group. In this newly created structure, Amplifi will bring together the group’s investment management, media partnerships, programmatic buying and content capability functions into a consolidated unit,...

Mindshare is launching in New Zealand with a suite of tools and products that aim to establish it as a leading player within the communications space. Katie Rigg-Smith, CEO Mindshare Australasia, commented that the Mindshare products and approach to media thinking are proven globally and she’s thrilled to be launching the brand in New Zealand wit...

Singtel has introduced innovative technology as part of its ‘live’ television production capabilities, offering brands the opportunity to create interactive content and better engage their pay TV audiences. The first of its kind in Singapore, Singtel TV’s virtual reality (VR) and augmented reality (AR) technology also helps advertisers add...