The present state of online advertising is largely dependent on cookies that users leave behind in the course of their online media consumption. However, platforms such as mobile or certain operating systems do not support cookies, and hence pose the challenge of how to make advertising relevant on these platforms. Sizmek claims that its newly laun...

adingo, a Japanese digital marketing technology company, has integrated its sell-side platform Fluct, with MediaMath’s TerminalOne Operating System for digital marketers, to deliver what it claims to be quality impressions to global advertisers. adingo introduced Fluct in 2010 and is currently a player in Japan's display and mobile ad inventor...

Brightcove, a global provider of cloud services for video, and Azubu, an eSports streaming network, have entered into a partnership where Azubu will utilise Brightcove’s media solutions to reach eSports enthusiasts around the world with gaming programming across devices. Azubu is currently taking advantage of the Brightcove Video Cloud online vid...

SAP has appointed Scott Russell as its Chief Operating Officer (COO) for Asia Pacific and Japan (APJ) operations. As COO, Mr Russell will be responsible for the operation of SAP’s entire APJ business – from business innovation to sales operation and execution. An experienced leader, Mr Russell will ensure the company’s operational excellence ...

After weeks of speculation, the official word is in on a marriage that should make an impact on digital advertising. dunnhumby, a customer science company and wholly owned subsidiary of Tesco, has acquired Berlin-based ad tech firm Sociomantic Labs. Even as the terms of the deal are not disclosed, it is understood that price of the acquisition was ...