Toyota has embarked on its first completely digitally-led campaign, Wakudoki, across eight Asia Pacific markets including India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand and Vietnam. The objective is to cultivate a youth fan base for the automobile major. Dentsu Aegis Network agencies have worked with Toyota on the campaign. ...

Since launching its first pizzeria in Club Street in 2002, one of Singapore’s trendiest dining districts, Spizza’s aim has always understood that the culinary fascination with discovering incredible food experiences lies at the very heart of Singaporean culture. This understanding has allowed Spizza’s CEO, Olivier Dyens, to expand the brand�...

During summer holidays when school is out, Hong Kong’s youth audiences find themselves with more time on their hands. Nike wanted to leverage this opportunity to reach out and encourage this audience set to participate in the brand’s summer campaign. The agency to help achieve the objective is Razorfish. Unlike their Western counterparts, to...

F&N Seasons Singapore, took an unconventional approach for the launch of its new ready-to-drink green tea flavour - Ice Passionfruit Green Tea. Instead of a traditional tri-media campaign, F&N Seasons and its digital agency Isobar decided to launch Ice Passionfruit Green Tea with a series of social campaigns and an innovative installation t...

Pernod Ricard’s flagship brand, Martell Noblige, is celebrating four years of bringing the ‘New Elegance’ movement to China. The ‘New Elegance’ market positioning is towards “galvanising contemporary Chinese men to embark on a journey of self discovery leading them to achieve success beyond money and status”. TBWA\Shanghai is the agen...