Essence, a global data and measurement-driven media agency which is part of GroupM, has appointed James Smyllie as VP, Media Planning, APAC and Lee Walsh as VP, Media Activation, APAC. ...
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Lotame has promoted Evgeny Popov to Head of Global Data Solutions. In his new role, Popov will be responsible for driving data revenue globally for the Lotame Data Exchange. Reporting to ...
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Publicis Groupe Japan has appointed Naoki Nishimura and Tadashi Inoue as Executive Creative Directors. Naoki Nishimura has spent his entire career at Beacon Communications, rising ...
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In line with a global rebranding move, Havas Group Singapore has consolidated its social and PR functions under a new brand – Red Havas. Red Havas employs a strategic model called “Merged ...
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KITKAT has launched its latest campaign ‘Maps’ via Wunderman Thompson Sydney. Set in the Wild West, the newest iteration of the highly successful global platform ‘Snap out of it’ ...
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P&G has been creating stories that bring alive the essence of Ramadan over the last few years – forgiveness and starting afresh. This year, with the Indonesian election taking place ...
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According to eMarketer, mobile ad spend – estimated at $87 billion in 2019 – will account for more than two-thirds of overall US digital ad spend. Last year, for the first time, mobile ad ...
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The advertising market in APAC is booming, with total ad spend in the region expected to grow over 10 per cent to exceed $210 billion this year. In addition, China, Indonesia, India, ...
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