Ranbaxy has appointed Havas Media Group India as the digital AOR for its consumer healthcare brands post a multi-agency pitch, which included the incumbent in addition to other digital agencies. “In Havas Media we saw a perfect partner- one who is equally innovative and passionate about building brands. Their ‘digital at core’ philosoph...

Rubicon Project has detailed its Q4 and full year 2014 earnings. Q4 was a record revenue quarter for the company representing a year-over-year increase of 49 per cent - a number well above the midpoint of its guidance and ahead of consensus Wall Street expectations, as per Thomson Reuters. Rubicon reported a 38 per cent increase in managed reven...

The next stage in digital publishing would revolve around offering continuously updated real-time news stories along with magazine content through smartphones and tablets. In line with this, Fast Company has launched a mobile app, created in close collaboration with Adobe. The app gives readers access to a brand experience that combines monthl...

For the APAC Effie Awards 2015, 92 entries have made it to the finalist list and will be contending for metals. The finalist results were out following two rounds of judging by a jury consisting of some 115 senior level advertising and marketing professionals from the region. The jury is led by the 2015 Awards Chairman, Jarek Ziebinski and four Hea...

As part of its commitment to assisting marketers and their agencies demonstrate the value of creativity, Cannes Lions International Festival of Creativity, in association with The Effectiveness Partnership, has introduced the Creative Effectiveness Advisory Scheme. The scheme offers entrants into this year’s Creative Effectiveness Lions a con...