FIFA World Cup 2014 has been declared the most digital, and hence also the most social, sporting event ever. On the final day of the tournament, social media platforms Facebook and Twitter, which were the dominating platforms where fans engaged during the tournament, saw some interesting numbers and insights. Facebook recorded a high number of i...

In the final days of the World Cup, GlobalWebIndex re-surveyed members of its Real Time Panels in the UK, USA and Brazil to understand how behaviours had evolved during the tournament and, in particular, to track how viewing habits, social media activities and sponsor recognition levels shifted between the group and knockout stages. Analysing wh...

According to Global Web Index’ latest wave of research, 36 per cent of internet users aged 16-64 said that they wrote on a personal blog within the last month – a figure which represents a mighty 545 million people across GWI’s 32 countries. Popular culture dominates in terms of favourite topics, led by films (43 per cent), music, and tech...

As two adidas sponsored teams – Argentina and Germany – reach the FIFA World Cup Final on July 10, 2014, a first since 1990, adidas became one of the most visible brands at the tournament. The football brand’s social media strategy appears to have delivered well. Posting a combination of planned, anticipated and reactive content for the du...

While comparing brand engagement levels on three of the biggest social media networks, overall, the enduring dominance of Facebook is clear. According to Global Web Index, across the five brand-consumer interactions tracked, people are typically two, if not three, times more likely to be sharing branded photos on Facebook as on Twitter or Google+. ...