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MMA launches Smarties India awards with IMIMobile

Mobile Marketing Association, and IMIMobile have announced the short list of finalists for the Mobile Marketing Association’s (MMA) The Smarties™ India 2012 Awards, to be held in New Delhi, India on September 20th & 21st. The awards will have 15 categories. It has already got over 111 entries.

Talking about the boost that mobile advertising gives to creativity, Rohit Dadwal, MD, Mobile Marketing Association – Asia Pacific, said, “Mobile presents such a powerful opportunity for everyone involved in the creative process to rethink their approach and re-align their budgets to accomplish higher customer connectivity.”

The Smarties is the only global awards program dedicated exclusively to mobile marketing and recognizes local, regional and international campaigns in a  global contest that truly showcases the ‘best of the best’ in the industry. Commenting on Smarties India launch event, Vishwanath Alluri, founder & CEO, IMImobile said, “We are proud to be a Founding Sponsor of the first edition of the Indian Smarties Awards to recognize outstanding excellence in mobile marketing and a partner of the MMA, the leading association of mobile marketers in the world. Being the leading provider of technology to mobile marketing campaigns of our clients in reaching out to over one billion people in over 72 countries worldwide, we see great synergies with the MMA’s primary focus of establishing mobile as an indispensable part of the marketing mix and a key priority of marketers globally. We are confident that Smarties India will spur innovation and creativity in mobile marketing in India and set higher benchmarks for the industry.”

For this awards event the global jury of senior brand marketers and advertising executives is led by Jury Chair Vishnu Mohan, chief executive officer, Havas Media Asia Pacific. “When you review this accomplished short-list, it becomes apparent that mobile is transforming the way brands and agencies approach their marketing strategies to meet their objectives across the purchase funnel,” Dadwal further added. The campaigns that have been selected after much deliberation as finalists are a real representation of the innovation, creativity and talent in India that are defining the boundaries of mobile marketing as an effective channel of engaging consumers like never before.