The shortlist for this year’s Innovation Lions has been released, with 34 entries making it through to the final round of judging. Among the 34 shortlists, 12 entries were secured by Asia Pacific where three were bagged by China. Three entries each from Japan and China were the show stoppers among the shortlists in the Asia Pacific region.
Stellar performance was expected from Japan but China’s performance at Innovation Lions surprised participants as it couldn’t make it to the shortlist last year. Besides China and Japan, Australia came home with two shortlisted entries while Hong Kong, Vietnam, Singapore and New Zealand bagged one entry each.
In the agency universe, works of Dentsu, Rhizomatiks and Hakuhodo fastened three entries for Japan and works of DDB China and Cheil Beijing made China proud. Among China’s most prominent campaigns for the year, Volkswagen’s Clean Air in a Box by DDB, Friends of Nature’s Rebirth after Reading by Cheil and Baidu Kuaisou assured China’s leading performance on the judges’ table.
Meanwhile, Australia was confirmed two shortlists by Optus’s Clever Buoy created by M&C Saatchi Syndey and Luxottica’s Penny the Pirate created by Saatchi & Saatchi Sydney. Other agencies that achieved new levels of creativity include – Ogilvy & Mather Group Hong Kong, DDB Group Vietnam, Grey Group Singapore, and Colenco BBDO Auckland.
In its third edition Innovation Lions has seen a growth in entries of almost 10 per cent in 2015, up to 226 from 206 in 2014, in overall entries. Among the pool of submissions, a total of 41 countries were represented from across the globe including Asia Pacific and, with Tunisia, Ecuador and Argentina shortlisted for the first time in 2015.
The categories were expanded this year to include sections for standalone and branded technological solutions, adtech platforms and models. By dint of the same, a broad range of initiatives were submitted to the competition, however a strong trend towards solutions for global issues has been observed by judges.
This energised altruism is something which Nick Law, Jury President and Global CCO of R/GA, attributes to the growing role of creativity as an agent of change. “A creative culture with the courage to imagine a better future will reshape an industry and the world. These Lions are a measure our industry’s appetite for innovation, and our collective ambition to effect change, not just react to it.”
In run-up to the festival on June 25-26, representatives of the successful entrant companies are gearing up to attend Cannes Lions where they will present live in front of an audience of delegates and judges, providing the latter with an opportunity to interrogate the makers about their work. There follows further discussion by the 10-person jury and voting for metal.
As a new feature in its third edition, in addition to the judged presentations, shortlisted entrants will present again as part of the first Lions Innovation. Both the Innovation Lions and the new Creative Data Lions now form part of the Festival, and winners will be announced at the concluding Awards Ceremony on June 26 June.
“The growth of the Innovation Lions is testament to the now instrumental role of innovation in the industry, something which we’re excited to explore further through the festival,” Philip Thomas, Chief Executive Officer of Lions Festivals concluded.