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16 Mobile Lions awarded to APAC; Australia leads; Golds to India, JP, SG

The Mobile Lions category saw an overall of 54 winners at the Cannes Lions International Festival of Creativity. Of this, 30 per cent wins are from APAC agencies. Australia leads the count by a significant lead. There are four Golds awarded to APAC agencies including to DDB Group Singapore for Offline Book – an entry that is said to be closely competing for the Grand Prix spot.

The APAC tally is at

Title Advertiser Entrant / Agency Prize 
Protection Ad Nivea FCB Brasil  São Paulo Grand Prix
Offline Book Math Paper Press DDB Group Singapore Gold Lion
Bascule M.I.E.S Bascule Tokyo Gold Lion
RSL Australia Anzac Appeal DDB Group Melbourne Gold Lion
The Kan Khajura Station Unilever India Lowe Lintas India Gold Lion
The Guardian Angel Association Of Women For Action And Research (Aware) JWT Singapore Silver  Lion
Penny The Pirate Luxottica Saatchi & Saatchi Sydney Silver  Lion
Movie Emoji Singtel Ogilvy & Mather Singapore Silver  Lion
Rip Curl Search Gps Rip Curl VML Sydney Silver  Lion
Food Photos Save Lives Unicef FCB New Zealand Silver  Lion
Hairtagproject The Lounge Hair Salon BBDO Proximity Thailand Silver  Lion
Rip Curl Search Gps Rip Curl VML Sydney Bronze Lion
Video Stamp Australia Post Clemenger BBDO Melbourne Bronze Lion
Dumb Ways To Die: Game Metro Trains McCann Melbourne Bronze Lion
Safe Driving Program Samsung Leo Burnett Sydney Bronze Lion
Game Of Phones Virgin Mobile Australia Havas Worldwide Australia Bronze Lion
Unselfie Typhoon Yolanda Appeal BBDO Guerrero Makati City Bronze Lion


Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.