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18 Asian agencies win 30 Pencils at The One Show 2019

Eighteen agencies from Mainland China, India, Japan, Republic of Korea and Philippines won 30 Pencils on the first night of The One Show 2019, the global awards program from The One Club for Creativity celebrating excellence in creativity of ideas and quality of execution.

For this first night of The One Show 2019, there were 85 Gold, 92 Silver and 99 Bronze Pencils awarded for work from 23 countries. A total of 19,445 pieces were entered this year from 73 countries.

The top Gold Pencil winner on this first night of The One Show 2019 was adam&eveDDB London with Campaign Against Living Miserably (CALM) London and This Morning ITV London with eight, all for “Project 84” for CALM.

Droga5 New York picked up seven Gold Pencils, including four for The New York Times “The Truth Is Worth It” in Moving Image Craft (one of them with Furlined Santa Monica), two for Tourism Australia “Dundee: The Son of a Legend Returns Home” (one each in Branded Entertainment and Public Relations) and one with Wieden+Kennedy New York and Bud Light New York for HBO “Game of Thrones x Bud Light – Joust” in Branded Entertainment.

The One Show Green Pencil, recognizing the single most environmentally conscious creative work for the year, was awarded to BETC Paris for “Save Our Species” on behalf of Lacoste.

Pencil winners from the region on the first night of The One Show 2019 are as follows:

Mainland China — 4 Silver, 2 Bronze
• Silver – Linshaobin Design Shantou “Mountain Tea – Song” for Guangzhou Song’s club in Design, Packaging – Specialty
• Silver – Nanjing Han Qing Tang Design Nanjing “The 9th National Book Design Art Exhibition Excellent Works Collection” for Nanjing Press in Design, Editorial – Books
• Silver – Studio NOWHERE Shanghai “House of Innovation Shanghai 001 Center Court Digital Interactive Experience” for Nike Greater China in Design, Experiential/Environmental – Indoor Spaces
• Silver – T-Change Design Nanjing “Mutual Observation and Learning” for Nanjing Graphic Designer Alliance in Design, Editorial – Books
• Bronze – Minmin Qu & Qian Jiang Nanjing “Yu-ichi Inoue/Shiko Munakata/Kazuo Yagi” for The Commercial Press in Design, Editorial – Books
• Bronze – Shenzhen Lingyun Creative Packaging Design Shenzhen “YangYangLa” for Jianshui Honghui Aquaculture Industry Co. in Design, Packaging – Mass-market

India — 2 Gold, 4 Silver
• Gold – J. Walter Thompson India Mumbai with J. Walter Thompson Amsterdam “Blink Test” for Jimmy Nelson Foundation in Design, Craft – Photography
• Gold – TBWA\India Mumbai “Blink to Speak” for NeuroGen Brain & Spine Institute/Asha Ek Hope Foundation in Health, Wellness & Pharma, Products
• Silver – Cheil Worldwide India Gurugram “The Good Vibes Project” for Sense International India in Design, Innovation
• Silver – J. Walter Thompson India Mumbai with J. Walter Thompson Amsterdam “Blink Test” for Jimmy Nelson Foundation in Moving Image Craft, Innovation
• Silver – J. Walter Thompson India Mumbai with J. Walter Thompson Amsterdam “Blink Test” for Jimmy Nelson Foundation in Moving Image Craft, Use of Music – Original Music
• Silver – TBWA\India Mumbai “Blink to Speak” for NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation in Health, Wellness & Pharma, Innovation

Japan — 8 Gold, 3 Silver, 3 Bronze
• Gold – Dentsu Tokyo “Aspiration & Perspiration” for Dentsu Advertising Awards Selection Council in Design, Promotional – Posters – Series
• Gold – Dentsu Tokyo “Iron and Torques Graphic Trial 2018 – Experiment in Printing Expression” for Toppan Printing Co. in Design, Craft – Printing & Paper Craft
• Gold – Dentsu Tokyo with J.C.Spark Tokyo and Amana Tokyo “72POSTERS for School Teams Participating in the High School Sumo Tournament” for The Hokkoku Shimbun in Design, Craft – Art Direction
• Gold – SHA inc. Tokyo “The Origin of Life” for BioClub Tokyo in Design, Typography – Static
• Gold – SHA inc. Tokyo “The Origin of Life” for BioClub Tokyo in Design, Craft – Printing & Paper Craft
• Gold – Shiseido Co Ltd. Tokyo “Black and Red” for Shiseido Co Ltd. in Design, Promotional – Posters – Series
• Gold – Shiseido Co Ltd. Tokyo “Black and Red” for Shiseido Co Ltd. in Design, Craft – Photography
• Gold – TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG in Design, Innovation in Design
• Silver – Canaria Tokyo “Packages for a Haute Couture Facial Esthetic Salon ‘EN’ ” for Lenor Japan in Design, Packaging – Specialty
• Silver – Dentsu Tokyo “Iron and Torques Graphic Trial 2018 – Experiment in Printing Expression” for Toppan Printing Co. in Design, Promotional – Posters – Series
• Silver – SHA inc. Tokyo “YouFab Global Creative Awards 2018” for Loftwork in Design, Typography – Static
• Bronze – Goo Choki Par Tokyo “Homme Plissé Issey Miyake ‘Dancing Life’ ” for Issey Miyake in Design, Craft – Art Direction
• Bronze – SHA inc. Tokyo “YouFab Global Creative Awards 2018” for Loftwork in Design, Promotional – Posters – Series
• Bronze – TBWA\Hakuhodo Tokyo “Pride Jersey” for AIG in Public Relations, Innovation in Public Relations

Republic of Korea — 1 Silver, 1 Bronze
• Silver – Cheil Worldwide Seoul with IM FINE Seoul and Someday Spring Seoul “DustSee” for Seoul Metropolitan Government Hope Bridge in Design, Data Visualization – Static or Dynamic
• Bronze – Innocean Worldwide Seoul with Walking in Mind Seoul “The Quiet Taxi” for Hyundai Motor Group in Design, Innovation

Philippines — 1 Gold, 1 Bronze
• Gold – TBWA\Santiago Mangada Puno Makati City with How’s Everything Makati City “Disgusting Stories” for Bahay Tuluyan Foundation in Moving Image Craft, Use of Music – Licensed/Adapted Music
• Bronze – TBWA\Santiago Mangada Puno Makati City “Frottage” for The Red Whistle/UNAIDS in Design, Promotional – Posters – Series

McCann New York also received seven Golds, including three for March for Our Lives “Price On Our Lives” (all in Public Relations), three for MGM Resorts International “Universal Love Songs” (two in Branded Entertainment and one in Radio & Audio) and one for State Street Global Advisors “Fearless Girl” in Creative Effectiveness.

“Dream Crazy” for Nike by Wieden+Kennedy Portland with Park Pictures Los Angeles and Joint Portland won the Gold One Show Cultural Driver Award, recognizing influential ideas and executions that had a major impact in their respective cultures and environments, and exist outside the traditional categories in advertising and design.

The second night of The One Show, awarding work in Creative Use of Data, Digital Craft, Direct Marketing, Experiential & Immersive, Film, Integrated, Interactive & Online, Mobile, Print & Outdoor, Social Influencer Marketing, Social Media and special awards such as Best of Show, Agency of the Year, CMO Pencil and Penta Pencil, will take place on Friday, May 10, 2019 at Cipriani Wall Street in New York.

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