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#2 Decision Makers – Vipul Chawla, Yum! Brands

In this second part of our interview with Vipul Chawla, CMO of Yum! Brands Asia, we dug up insights and opinions from the man on how digital has impacted his business for better AND worse, with current examples and by recounting how KFC Malaysia tackled a potential PR disaster last year when a rogue video taken by two employees went viral.

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