Burson-Marsteller has opened a representative office in Shenzen, China. Kelly Yang, a director previously based in Burson-Marsteller China’s Guangzhou operation, will lead the new office.
The new office will extend its liaison network and cater to needs of clients in Shenzhen and surrounding cities. “Shenzhen is a strategic location for Chinese and multinational companies, covering consumer, technology, property and financial institutions,” said Cindy Tian, executive chairwoman of Burson-Marsteller China.
According to Tian, these organizations focus on the domestic and global markets, and require both local and international expertise and counsel to communicate their purpose to consumers, partners and government.
B-M started its southern China operations by advising the energy and electronics industries, but the focus has now shifted to the real estate sector, according to Yang. “Shenzhen is one of the most vibrant real estate markets in China, and our new office will give companies in this area a better understanding of our renowned China property practice,” she said.
“The new office’s local presence and global connectivity will help accelerate our business momentum, especially at a time when so many Chinese enterprises are rising to the challenge of global corporate communications for the very first time,” said Bob Pickard, chief executive of Burson-Marsteller in Asia-Pacific.