Ranji David, a marketing veteran with 12-year track record across marketing communications has been appointed as executive director of the Singapore chapter of the Interactive Advertising Bureau Southeast Asia (IAB SE). David’s mandate is to drive IAB’s initiatives in education and training, standards and guidelines, research, events and industry outreach.
Ken Mandel, chairman of IAB SE said David’s appointment was a pivotal step toward strengthening IAB’s role in Singapore’s rapidly growing digital industry. “With an annual industry spend figures for 2010 just under S$100 million, Singapore’s digital industry is definitely growing at full speed,” he said.
The creation of the executive director role and David’s appointment are strategic steps for IAB SE, which aims to represent 20 percent of total advertising spend by 2020, in the digital advertising space.
“With online advertising spend on the rise and a dynamic and diverse digital landscape, the market is absolutely flourishing,” David said, adding that she was looking forward to developing the digital ecosystem in Singapore.
The executive director role will be largely focused on providing current IAB members with greater support and visibility, with plans to increase the number of IAB networking events and provide much needed digital training courses.
Google, a key IAB supporter, described David’s appointment as a key milestone. Julian Persaud, Google South-East Asia’s managing director added, “As an independent body, the IAB is a key contributor to industry education and outreach. Google is a committed IAB supporter and will work closely with the other industry players to drive initiatives that further the development of digital media in Singapore.”