Marketers and brand managers in Australia can now expect innovative and interactive online video experience when they go to Brightcove and Daemon to develop their online media, and social media presence. Brightcove a provider of cloud content services, and Daemon, a digital agency based in Australia, have teamed up to give Daemon’s extensive clientele access to the Brightcove Video Cloud online video platform.
Under this partnership Daemon will build websites with online video content that will be delivered through Brightcove’s Video Cloud solution, an online video platform that helps brands and marketers build video experiences for their consumers that can be viewed on broad range of devices including PCs, smartphones, tablets, and smart TV.
Explaining the reason behind this partnership, Mark Blair, senior director of Asia Pacific at Brightcove, said, “Australian organizations are realizing the power and value of online video to engage, convert and build a relationship with their audiences. Video is visual content, thus the visual quality of video is important to building a positive brand experience. Working with Daemon will enable clients to make the most out of their video assets, not only in terms of publishing high quality video, but also in the distribution of the videos to various devices and into social channels.” Through this joint solution, brands can also integrate video experience in their social media channels for better customer pull.
“Daemon is known in the industry to be a highly innovative digital agency, and that’s what sets us apart. With Brightcove’s Video Cloud, we are now able to offer to our clients industry leading online video technology so that they can create rich video experiences across desktop, smartphone and tablet devices,” said Geoffrey Bowers, founder of Daemon.
With Video Cloud, Daemon’s clients can look forward to smooth and optimal online video experiences, comprehensive analytics on viewer behaviour, ability to consistently deliver high quality video across desktop and mobile devices, and increased engagement with their audiences in social media through online video. According to Bowers, two of Daemon’s customers are already taking advantage of this new partnership – the Australian Olympic Committee, and Taxation Institute of Australia. The former’s website was developed by Daemon and its library of video content is powered by Video Cloud, while the Institute delivers training videos on Video Cloud which are restricted to members only.
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