Leading social media consultancy Blugrapes has been reappointed as the Facebook Solutions Partner for ad:tech Singapore for the third consecutive year. Blugrapes will run a regional marketing campaign using Facebook to raise awareness for ad:tech Singapore 2012 with a special focus on reaching out to marketers in Singapore, Malaysia & Indonesia.
“We’re delighted to renew our longstanding relationship with ad:tech Singapore. By partnering with Asia’s leading digital marketing event, Blugrapes has seen immense returns from our education efforts. We believe that this is the conference to attend where strong thought leadership and its impressive line-up of content and speakers in the digital media space will definitely satisfy any marketer,” said Ryan Lim, business director of Blugrapes, commenting on the extension of the agency’s relationship with ad:tech.
The agency will also be hosting a first ever dedicated social media marketing seminar track within the conference titled “All Things Social”. The seminar will be covering key topics of interests on social media marketing, such as expert views on the importance of social conversations; managing social media crisis; social listening and optimization techniques for social media marketing. The seminar will also feature case studies and cover key insights. “We’re excited to be able to continue our partnership with one of the region’s leading social media agencies. As ad:tech Singapore continues to put the spotlight on some of the most creative talents and works in the regional digital media marketing space, we are glad to have the opportunity to collaborate with Blugrapes who is actively contributing to the education and evolution of this industry,” added Paul Beckley, regional vice president – Asia/Japan, dmg :: events , organisers of ad:tech Singapore 2012.
Recent industry data from the Interactive Advertising Bureau (IAB) revealed that digital advertising spend in Singapore grew to over S$60.31m in the first half of 2011. According to Lim there is a steady growth in both investment and innovation in the market; and partnering with ad:tech will give Blugrapes a platform for collaboration and learning for future growth.