Subhradeep Guha, SapientNitro

SapientNitro, the integrated marketing and technology services firm, has appointed Shubhradeep Guha as the new country manager of SapientNitro India, taking over from erstwhile country manager Ramswaroop Gopalan, who has moved on from SapientNitro to pursue personal endeavours. In his new role, Guha will focus on building capabilities across the marketing and digital space.

Effective this May, Guha is now leading SapientNitro’s Marketing Services business in India and reports to Bob Van Beber, Global Marketing Services lead, SapientNitro. On the new appointment Rajdeep Endow, managing director, Sapient India said, “Clients in India are increasingly looking at business partners to provide best-fit solutions to create outstanding customer experiences. Shubhra with his deep capabilities and experience in communications and commerce across multiple channels is best positioned to help them with this.”

In fact the company promoted Guha, a long time Sapient executive to this new post because of his high level of performance. Guha was part of the team that shaped and built SapientNitro’s London studio and some of Sapient’s acclaimed work there was done under his leadership. Guha added, “I firmly believe that in the current context of mobile web usage leapfrogging fixed-line, PC and TV penetration in India all (even digital) agencies have a shelf life, and I have been working closely with our clients and global teams to realize the model for a new breed of agency at SapientNitro.”

Besides handling the job as the new country manager, Guha will retain his current responsibilities as the global capability lead of SapientNitro and continue to be a part of SapientNitro’s European and Asian leadership teams.