Sofialys Asia Pacific, the Singapore-based wing of global mobile advertising company Sofialys, has partnered with one of Indonesia’s largest Telco’s XL Axiata (XL) to provide Mobile Ad-serving solutions. Sofialys will work with XL to implement a new multi-platform ad-serving solution, based on the Paris-based mobile advertising company’s innovative mobile solutions.

Commenting on the recent announcement, Joedi Wisoeda, VP Strategic Business and Innovation XL said, “Indonesia is one of the world’s largest mobile markets and XL has a mobile subscriber base alone of more than 45 million. With any emerging and fast paced markets this also brings enormous challenges. It is key to deliver products and services demanded by the customers; hence our focus is on partnerships that provide both cutting edge technology and expertise in providing business solutions in global markets.”

Sofialys will provide the solution from and its fast growing Mobile ad network division ADITIC. This will help XL in providing better service to its clients as well as gain insights into consumer behaviour. Wisoeda feels that after a while the telecom company will be able to have a mature set of consumers who will appreciate the value in higher quality of mobile ads, which this partnership will enable. He added, “Our partnership with Sofialys will provide the latest technology to enable us to develop our mobile solutions and provide quality services to our customers. It will also enable us to obtain valuable insights on consumer trends and ad spending. As the Indonesian consumer becomes more educated on the benefits of mobile, we are determined to leverage this and raise the standard for mobile ad serving.”

Meanwhile, this partnership enables Sofialys to strengthen its business in the APAC region, and helps in expanding its market scope. Mokhtar Bouchelaghem, CEO Sofialys, said, “Indonesia is a rapidly growing market, with more than 230 million mobile subscribers who are fast adopting the benefits of mobile. With the current growth in Indonesia at around 80% of total mobile subscribers accessing Internet through their mobile phone, certainly opportunity abounds in mobile advertising. Signing XL is an important deal for our strategic business plans and the opportunities in this developing market are very exciting.”

Sofialys has two core business areas providing multi channels (WAP, WEB, APPS, Mobile TV) ad solutions to Telecommunication Operators and Publishers and Mobile ad network division ADITIC. The company serves clients Singapore, Malaysia, Indonesia and Vietnam from its office in Singapore.

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