It is a known fact that the banks are financial services companies are the fastest growing segment to adopt mobile medium, and the internet to reach out to consumers. Recently Standard Chartered Bank had created its Breeze mobile banking apps, which promises to bring the bank and its services to consumer in his or her mobile. To prove the strength of this app, SCB is taking it to Mount Everest and climb into the Guinness Book of World Records.
To mark the 60th anniversary of Sir Edmund Hillary and Sherpa Tenzing Norgay’s historic achievement, the bank is sending its mobile banking apps to the summit of Mount Everest with two intrepid explorers, Horacio Cunietti and Horacio Galanti. “At Standard Chartered and with Breeze we are committed to pushing the boundaries of great experiences in banking. We wish the two Horacios the best of luck on their epic journey to the summit of Mount Everest as we attempt to make the world’s highest banking transactions. Here’s to going ‘#AboveandBeyond’!” said Aman Narain, group head of Digital Banking, Standard Chartered Bank. On their descent from the mountain, the two Horacios will aim to remove approximately 181kg of debris and about 50 oxygen cylinders left behind by decades of other Everest expeditions.
According to Narain, this unique Himalayan expedition aims to prove that banking is, quite literally, possible anywhere, anytime with Standard Chartered Breeze. Standard Chartered Breeze suite of mobile banking and lifestyle apps enable users to bank on-the-go by providing transaction freedom and convenience on smartphones. Users can check their account balance, send cheques, trade shares, make payments, enjoy dining and shopping deals and also find a new home using Standard Chartered Breeze apps. Breeze is currently available to consumers in China, Hong Kong, India, Singapore, Malaysia, and Korea.
The banking major tied up with TBWA’s Digital Arts Network (DAN) to create a social media campaign that would promote this further. The agency created the four-week long ‘Above & Beyond’ social media campaign. “A specially created campaign blog, as well as regular posts on Facebook and Twitter, will bring to life the story of this epic journey to the top of Mount Everest and to be a part of history as the two mountaineers attempt to set a new world record while demonstrating the sophistication of Standard Chartered Breeze,” said Tuomas Peltoniemi, head of Digital, DAN Singapore.
This is integral to the expedition as it aims to create an engaging and interactive experience for users to track the two Horacios progress from Hong Kong to the top of Mount Everest. In fact this campaign is an extension of SCB’s ‘Here for Good’ brand promise.