Madelene Ortega, Maxus

Maxus China has appointed Madelene Ortega as Head of Maxus International with immediate effect. Ms Ortega is responsible for the business development and management of Maxus’ international accounts in China. Maxus’ international clients include ECCO, JetStar, Victoria Tourism, Lee, UPS, Karcher, Falcon, and SC Johnson. She took over from Damian Duffy, who has recently left the agency to pursue his personal goals.

Ms Ortega has worked in the media industry for more than 10 years with planning and management experience across different categories including FMCG, finance, beauty, automotive, baby products and travel. She joined Maxus Asia Pacific in March 2011 as Regional Account Director to lead the international accounts team while based in Singapore.

Prior to her career at Maxus, she has worked for OMD and ZenithOptimedia in Singapore. She started her career as a communications planner for Unilever in the Philippines, her home country.

“Maxus is the fastest growing media agency in China with a growth rate of 85 per cent in 2012 (RECMA). With Madelene’s international experience and our China market expertise, we look forward to bringing the best-in-class solutions and media effectiveness to international clients seeking to establish their presence in China,” said Annie Hsiao, President, Maxus China.

Ms Ortega is based in Shanghai and reports to Leon Chen, Vice President, New Business Development, Maxus China.