IPG Mediabrands has appointed Howard Nead for the newly created position of Business Development Director for the network’s G14 market cluster. G14 comprises high-growth and priority markets for the media holding company that includes the likes of Australia, China, India, Japan, Benelux, Brazil, France, Germany, UK & Ireland, Italy, Mexico, Netherlands, Russia and Spain.
In this role, Mr Nead will provide strategic leadership, unlocking client opportunities and helping to develop new business strategy in the G14. He will be overseeing IPG Mediabrands’ business development teams at UM, Initiative and BPN to refine and manage how the pitching process operates and working alongside the network’s marketing and communications offices to better align agency messaging.
Mr Nead has over 20 years of experience with PHD Media, having been a director of its buying department and MD of its digital division, followed by a stint as Managing Partner. In his most recent role as Worldwide Business Development Director for PHD, he has overseen all international pitches.
“Howard has a proven track record running, managing and building major business and at a global level too. What he has done in his career to date, drawing up and actioning plans with results that speak for themselves, is exactly what we are looking for. . He adds a lot for us. It has been a great year so far for IPG Mediabrands. We’ve seen the move to the cluster system return massive benefits to our organization and having a sharp lateral mind like Howard on board is only going to draw these gains out further,” said Jim Hytner, CEO, IPG Mediabrands, G14.
“I have loved my time with PHD and the company has been a huge part of my life. The challenge to build and develop the performance of a group of agencies alongside Jim and the management team at IPG Mediabrands represents a fantastic opportunity and I am looking forward to starting that journey with them,” said Mr Nead.
As Business Development Director, G14 for IPG Mediabrands, Mr Nead will be working out of London. He will report to Mr Hytner.