Profero LogoProfero, an independent digital agency, has expanded its Asia operations with the launch of a Hong Kong office. Overseen by Stuart Edwards, Managing Director, Profero Southeast Asia, the launch will see eight new team members join Profero’s existing Asian network in Beijing, Singapore, Shanghai, Seoul, Tokyo and Sydney.

Wayne Arnold, Co-founder and Global CEO, Profero said that establishing a new permanent base in Hong Kong was a key strategic decision as the agency is looking to further expand its client base in the region. “We already have very strong teams in Shanghai and Beijing where we have been since 2004, so adding Hong Kong gives us amazing coverage in China and boosts our Asia offering. A strengthened network offers us more capacity to deliver world-class technical platforms. It also helps us bring long-term strategic insights and optimisation capabilities to life,” he added.

The expansion follows a number of recent developments in the region for Profero including winning the global digital business for DFS, as well as Profero Japan’s recent merger with local communications agency Alien Eye and the relocation of co-founder and Global CEO Wayne Arnold to Singapore earlier this year.