Ogilvy’s digital relationship with SingTel seems to have worked in the favour of the agency. After a multi-agency pitch process, SingTel has now awarded its entire creative mandate to Ogilvy & Mather Singapore. The incumbent on the business, for the past five years, was BBDO. Though BBDO had decided not to compete for the business as per a statement in August 2013.
SingTel had called for an integrated pitch in June 2013, the process of which was expected to be over by end August 2013. The digital incumbent on the business is OgilvyOne. SingTel’s pitch call had stated that it was looking for a more integrated creative and digital agency model and may choose to outsource production to a production specialist.