Lexus LogoDentsu Network/Asia has bagged the account of premium luxury car brand Lexus to spearhead the launch, adopting Lexus’ new global campaign – Amazing in Motion. The car brand officially enters the Vietnamese market this year.

Dentsu Vietnam’s scope of work ranges from the development and execution of a content strategy, above-the-line adaptation, as well as the planning, management, and execution of events such as the Vietnam Motor Show 2013, press conferences, and the opening of new Lexus dealerships.

“We are very excited to partnering with Lexus in Vietnam. The new tagline – Amazing in Motion – embodies the innovation, quality, and rewarding driving experience that have become the hallmark of Lexus’ vehicles. The luxury car segment in Vietnam has seen steady and substantial growth over the past few years even as the global economy slows and I’m confident that with its unique driving and ownership experience, Lexus will quickly become a leader in the Vietnam’s top-tier car market,” said Gaku Shinoda, CEO, Dentsu Vietnam.