admaMcCann Melbourne’s creative viral campaign – Dumb Ways To Die, about safety in Metro Trains bagged 10 Golds and the Grand Prix Award at the recently concluded ADMA Awards 2013. Nick Baker, Executive General Manager, Consumer Marketing, Tourism Australia, was awarded Marketer of the Year. He led the successful media campaign titled ‘Nothing Like Australia’.

Tony Simmons, Art Director, Brand Agency was named as the young creative of the year, while Leigh Allen, International Marketing Solutions Manager, ESPN was named young marketer of the year. “Mobile Medic”, the campaign created by agency George Patterson Y&R for defence force recruiting, won 2 golds as well as the “David Ogilvy Creative Award”, while Leo Burnett Melbourne was awarded two golds for its Seek ‘Volunteer to Promote Volunteering’ campaign.

“This year, we had a record number of campaigns enter the ADMA Awards and the quality of those entries has increased to a whole new level. It’s now harder than ever to win an ADMA Award and only campaigns that represented exceptional creativity and outstanding effectiveness made it through. Campaigns are increasingly data-driven, multi-channel and focused on customer engagement. However, they also deliver a creative quality that maintains the essential ‘magic’ that differentiates between good marketing and great marketing,” said Jodie Sangster, CEO, ADMA.

For detailed list of winners, click here