aegisAs Aegis Media and Havas Media conclude agreement that saw the brands working together in Australia, not only has Havas Media announced its new operations in the market but Aegis Media too has launched a full service media and digital creative services business, Huckleberry. The agency brings together the clients and staff of Aegis Media, previously serviced by Havas Media and digital creative agency Rodeo, under a new agency brand.

Huckleberry comprises a 60-member team in Melbourne upon launch, with its media client list including Medibank Private, ME Bank, Madman Entertainment and Funtastic and digital creative services clients including The Good Guys, Patties and Maurice Blackburn.

The business will be run by joint Managing Directors, with Melissa Roberts as MD of Media and Aaron Tobin as MD of Creative. Both bring different set of skills to the business from their respective experience, backed by Aegis Media network.

“Huckleberry is built on strong people and teams, bringing together two agencies with strength in media and digital creative services to form one fully integrated offering. As separate agencies, our approach to building communications solutions for clients was in line. Together, we have a strong offer in combining digital and creative expertise of Rodeo with the media and strategic clout of my team. It’s important to note that we will continue to work with other agency partners both inside Aegis Media and externally, continuing the industry relationships that we have in place,” commented Ms Roberts.

“This is a great opportunity to build on our collective service offering for clients, creating a business with the skill set to deliver complete communications solutions, right from insight to delivery to market. Both teams are consumer led with a focus on exceptional strategy and insights. The diverse skill set of Huckleberry ensures that we have the ability to create the most effective campaigns for our clients across multiple disciplines,” added Mr Tobin.

Huckleberry’s joint MDs will report to Aegis Media ANZ CEO, Luke Littlefield, with executive support from David Stephenson, CEO, Creative Services for Aegis Media.