Ogilvy Public Relations Singapore has appointed Rika Sharma to take charge of Social@Ogilvy and spearhead its next phase of growth. Ms Sharma has served as Director of Social@Ogilvy and Regional Director for Unilever’s Digital business for the past 12 months. She succeeds Jenna Boller, who is returning to North America to drive the social offering for Ogilvy PR’s West Coast offices with immediate effect.
Ms Sharma has more than a decade of digital and integrated marketing experience, working on both the marketer and agency side across Asia-Pacific markets including Singapore, Indonesia, Thailand, Vietnam and the Philippines.
Commenting on the move, Ogilvy PR Southeast Asia President, Andrew Thomas said, “The challenge for the industry is to offer social engagement which ticks all the boxes for business strategy, creativity, speed and price. All too often agencies only offer bit-part solutions to social marketing needs because they are hampered by the cost of building out the necessary expertise. At Ogilvy, we already have the capacity to listen, analyse, counsel, as well as create search- optimised content, video, infographics and conversation maps which all link through to CRM and promotions which drive business results.”
“Clients are at the heart of everything Social@Ogilvy does and these days, social is at the heart of everything the client wants to do. Ogilvy’s size is an enormous advantage and the fact that we think brand and business results rather than simply creating awareness, makes our approach unique and valued,” added Ms Sharma.
Ogilvy & Mather, Singapore, Group Chairman Fiona Gordon added, “Rika has a proven track record with many of our clients across the Group and is tirelessly committed to helping those brands and businesses we work with meet their objectives. It’s always great to promote from within and to recognise the next era of Ogilvy ‘giants’.”