Aegis Media is set to launch its digital marketing agency, Isobar, in New Zealand. Setting up base in Auckland, the official launch date of the agency is February 1, 2014. The office will be headed by Grant Henderson, currently General Manager of Isobar Sydney, who will move to New Zealand to establish the agency in the role of GM Isobar New Zealand.
The New Zealand office will work closely with the Australian team to manage existing digital and creative agency projects for Aegis Media across the trans-Tasman for Isobar clients such as Holden and Jetstar.
Mr Henderson is a native New Zealander who has been with Isobar for six years, first as Creative Director before moving to the Sydney General Manager role in 2011. In his time with the Sydney office, he has been instrumental in growing the business from a team of six to a fully self-sufficient, self-aware agency with 45 fulltime staff, engaged by clients including David Jones, HSBC, Stockland and The Smith Family. Grant will be supported in his new role by Konrad Spilva, Isobar Australia’s Managing Director.
“I couldn’t be more excited about the launch of Isobar New Zealand. Isobar is an Aegis Media network brand I have long admired and looked at from afar wishing we had their presence in NZ. Adding digital creative capability to the New Zealand group will transform our business,” said Robert Harvey, CEO of Aegis Media NZ in a press statement, and added, “Our mission is to reinvent the way brands are built and digital sits at the heart of a convergent media world. Grant has a deep understanding of the Isobar brand and is the perfect person to lead this launch and I can’t wait to have him at the table of our senior leadership team.”
“The establishment of an office in Auckland comes at a great time for our business. We are increasingly working on a global scale and opening up our regional offer via New Zealand will bring great benefit to our current and prospective clients in the region,” added Konrad Spilva, Isobar Australia’s Managing Director.

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