Haines McGregor

UK-based brand development agency, Haines McGregor, is all set to enter the region by opening up shop in Hong Kong office. The agency, headquartered in London, has over 25 years of experience developing brands, innovation, positioning, strategy, insight and segmentation and brand identity for brands such as Unilever, Pepsico, Heinz and Haagen­Dazs. Jo Mawhinney Dixon will lead the APAC operations as its Managing Director.

“We have delivered numerous projects across the region, most recently a five-year innovation pipeline for Danone Baby Nutrition in China. With continuing regional demand from our international clients we want a dedicated team on the ground,” commented Brett McGregor, Co founder and Managing Director of the agency.

Ms Dixon has 16 years of senior level brand development and design experience and an understanding of client needs and business objectives having worked in house for Diageo and Coca-Cola as well as other high-profile brands.

“The opening of the Hong Kong office will ensure we can continue to provide the best possible service to our existing clients in the region. I’ve worked with Haines McGregor for 11 years, the past two in Hong Kong, and I believe our fusion of creativity and strategic thinking will help our clients to really thrive in the region,” said Ms Dixon.

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