Esther Yang Razorfish

Razorfish has appointed Esther Yang as Chief Executive Officer for its China operations. The agency has also promoted LeeYee Hew to the newly created role of Chief Operating Officer for Greater China.

As CEO, Ms Yang will work from the Razorfish Shanghai office and report to Vincent Digonnet, Executive Chairman APAC. Ms Hew, who was the former Managing Director for China will continue to report to Mr Digonnet and work closely with office leaders to further develop the agency’s regional presence. Ms LeeYee will be based out of Hong Kong.

Ms Yang brings a Korean, Chinese and American background to the role. She has been a seasoned global leader in media, technology and data analytics with almost 10 years of experience in China alone.

“I’m honoured to lead Razorfish China’s ground-breaking business model, and to be tasked with taking the network to new heights, leveraging technology, social media, ecommerce, data services, experience design and brand building capabilities to deliver transformational business experiences. My goal is to ensure Razorfish China remains the destination for smart, curious, creative and entrepreneurial people, to strengthen Razorfish China existing core competencies and to develop our media and analytics offering.”

“The strengthening of our leadership team in China is a true reflection of the ground we have covered in our recent history. In the past two years, under LeeYee Hew’s leadership, Razorfish in China has thrived to a multidiscipline business transformation group with more than 300 employee across Shanghai, Beijing and Guangzhou. We’ve integrated acquisitions and developed new disciplines including ecommerce and social media,” said Mr Digonnet.

“Esther is a true global citizen, having worked and lived in the US, Korea and for the last 10 years in China. With talent like Esther leading the China team, we are destined to deliver work that will change the businesses of our clients and evolve our industry in 2014,” added Michael Karg, Chief Executive Officer International for the agency.

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