gravity4 acquires ad2one

Gravity4, the high frequency marketing cloud, has acquired ad2one Australia and ad2one New Zealand.

ad2one offers global reach coupled with local expertise to deliver innovative, creative solutions across their exclusive portfolio of premium market leading brands. Financial terms of the acquisition were not disclosed. The acquisition closed on December 31, 2015.

“This marks Gravity4’s 15th acquisition as we closed out 2015. I’m looking forward to continuing our global expansion in new markets, and look forward to merging our premium marketplaces and programmatic offerings for our increased global advertiser demand,” said Gurbaksh Chahal, Chairman and CEO of Gravity4.

“I’m very pleased to welcome all ad2one Australia and New Zealand employees to the Gravity4 family,” said Mr Chahal.

“Gravity4’s Marketing Cloud is a great fit for both the Australian and New Zealand divisions. It’s ability to attract, engage, and connect with audiences at every stage of the purchase funnel, united with ad2one’s exclusive portfolio of premium, market-leading brands makes this a powerful combination,” said ad2one CEO Grant Allaway.

“We’re eager to form a strategic relationship at the global level with Gravity4 and other markets in which ad2one operates,” said Mr Allaway.

ad2one’s mission is to generate maximum revenue for brands from all of their digital assets. For over a decade, they’ve delivered innovative and creative solutions across an exclusive selection of market leading premium brands and publishers such as Ticketmaster, BBC, Reuters, LinkedIn, Skyscanner, Allrecipes, and Sony PlayStation. ad2one’s innovative premium marketplaces enable advertisers to reach and engage consumers whether at home or on the move, reaching in excess of 70 per cent of Australia’s and New Zealand’s active online population.

“In the Asia-Pacific region, digital advertising spend will increase by 30 per cent and is predicted to reach USD 47 billion, fueled by growth in mobile, online video, and programmatic advertising. Australia and New Zealand represent strategically important markets for Gravity4’s continued expansion in APAC, with growth in digital expected to account for a total share of ad spend of around 40 per cent. The combined premium marketplaces provided by ad2one and recently acquired Pixels are strong complements to our programmatic offerings for advertisers, agencies, and publishers,” said Kevin Huang, Gravity4’s Managing Director for APAC.

“ad2One has grown in its premium marketplaces, and we look forward to further deploying programmatic across both the Australian and New Zealand markets. Combining ad2one’s leading premium marketplace with Pixels’ recently acquired premium marketplace greatly enhances the Gravity4 Marketing Cloud. This bolsters our presence across the Asia-Pacific region and enables a wider reach across premium and programmatic offerings in this part of the world. ad2one’s advertisers, partners, and employees will see immediate benefits of being part of Gravity4,” said Joshua Rex, Gravity4’s Managing Director for Australia & New Zealand.

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