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Get off to a flying start: Mizone to Chinese youth

The latest communication from Mizone looks to evolve its brand message from restoration to propulsion in its latest TV campaign from Y&R Shanghai, as the isotonic drink’s iconic ‘tilt-man’ device is replaced by hundreds of flying college students.

Having communicated Mizone’s everyday restorative qualities for a few years, the brand is looking to build a deeper bond with younger people, encouraging them to be proactive.

As the TVC’s young characters try to find excuses to procrastinate, they are propelled forward, quite literally, by a giant Mizone.

Danone Water China Chief Marketing Officer, Margaret Chen said on the campaign, “We are very proud of this new work that happened after a close collaboration with Y&R and we hope that this new film will help build more brand love with the youths of China”.