APAC companies have managed to score seven Media Gold Lions this year. In addition, there are 12 Silver Lions and 13 Bronze Lions.
Australia leads the pack with 10 Media Lions comprising four Golds, two Silvers and four Bronze. Japan, China and Philippines have four Lions each – Japan has one Gold and three Silvers, China and Philippines both have two Silvers and two Bronze Lions each. Singapore has managed three Media Lions including two Silver Lions and one Bronze Lion. South Korea has two Bronze Lions and Thailand has two Gold Lions. Hong Kong, New Zealand and Sri Lanka have one Lion each.
The trend of creative agencies bagging Media Lions continues despite a changed judging process this year, which now has a two-step filter.
There are seven Media Gold Lions – Leo Burnett Sydney for ‘Small World Machines’ – Coca-Cola Company; McCann Melbourne for ‘Dumb Ways to Die’ – Metro Rail; DDB Sydney for ‘Track my Macca’s – McDonald’s Australia, two for Initiative Bangkok for ‘A million reasons to believe in Thailand’ – Coca-Cola Company; Dentsu Tokyo for ‘Aqua social Fest’ for Toyota.
There are 12 Silver Media Lions bagged by APAC agencies. DDB Sydney has won two Silver Lions for the ‘Track my Macca’s entry and Dentsu Tokyo has two Silver Lions – for Freshness Burger and for Tokyo Shimbun. Saatchi & Saatchi Singapore also has won two Lions for Procter & Gamble. Y&R Philippines has won a Silver Lion for Mayniland Water Services,; BBH China for Digital Earth Hour, Ace Saatchi & Saatchi for PLDT, McCann Melbourne for ‘Dumb Ways to Die’, TBWA Hakuhodo Tokyo for Adidas Japan; Ogilvy Shanghai for Yihaodian and DDB Group for ‘I am amazing’ for McDonald’s.
The 13 Bronze Media Lions include three for Leo Burnett Sydney Lions, two for Ace Saatchi & Saatchi Manila, one each to OMD China Shanghai, OMD Wellington, Leo Burnett Solutions Colombo, Joy Sydney, Wieden+Kennedy Shanghai, Grey Group Singapore, Innocean Worldwide Seoul and Cheil Worldwide Seoul.