From the 474 pieces of work that were entered to compete in the Cyber Lions category from agencies in APAC, only 34 have made it to the shortlist that was announced on June 18, 2013 by the Cannes Lions International Festival of Creativity. Australia leads the shortlists with 18 entries, followed by New Zealand that has managed eight shortlists. Agencies from Japan have six pieces of work in the shortlist. China and Singapore have one entry each.
For information, of the 474 entries from Asia Pacific, the highest contribution was from Japan, followed by Australia. China, New Zealand and Singapore were the other markets that had sent entries in significant numbers.
McCann Melbourne has cornered five shortlists for its entry ‘Dumb Ways to Die’ for Metro Trains that has won numerous awards on the first day of the Festival including two Grand Prix.
Clemenger BBDO Sydney has four nominations this year including two for entry titled ‘Telekinize the Rainbow’ for Skittles, ‘Mimeisthai’ for TedX Sydney and ‘Beer Chase’ for Carlton & United Breweries.
There are three nominations for Leo Burnett – one for its Melbourne office for ‘Volunteer to promote volunteering’ for Seek Volunteer and two for its Sydney office for ‘Small World Machines’ for Coca-Cola Company.
Six New Zealand shortlists belong to Colenso BBDO Auckland – five entries for the body of work that the agency has done for V Energy Drink that includes entries such as ‘V Robber’, ‘V Motion Project’, ‘V Motion Project Cant Help Myself’ and one for the agency’s work for Amnesty International called ‘Trial by Time’. Draft FCB Auckland has two shortlists for its entry titled ‘Driving Dogs’ for SPCA Mini New Zealand.
A mix of agencies from Japan has managed to secure the six nominations that it has for Cyber Lions. Rhizomatiks Tokyo for ‘Perfume Global Site Project’ for Universal Music LLC; Hakuhodo Tokyo/ Six Tokyo for ‘Tokyo City Symphony’ for Mori Building; TBWAHakuhodo Tokyo for the ‘Highest Goal’ for Adidas Japan, Dentsu Tokyo for Dots Map for Honda Motors, Party Tokyo for Worldwide Maze for Google and Six Tokyo for Digital Lullaby for Lotte Co.