What’s On

42 APAC entries to compete for Cyber Lion; Australia, Japan, India lead

The Cyber Lions jury at the Cannes Lions International Festival of Creativity named 311 entries globally in the shortlist. Of this, APAC contributes 42 entries. Australia leads the way with 16 entries, followed by eight from Japan and six from India.

Launched in 1998, Cyber Lions honours excellence in branded online, digital and technological communications and gives key players in this industry an annual meeting point.

For 2014, three new sub categories; Social, Branded Technology and Branded Games, have been introduced to better reflect the industry. Social will reward focused executions with social thinking at the core of the work. The jury will consider levels of engagement, social reach and the creative use of social networks and activity to successful commercial effect. Branded Technology will honour executions that utilise or harness technology in order to enhance or complement the brand, and Branded Games will recognise creative executions that have been specifically produced for a client in order to enhance overall brand experience.

The category saw a marked increase this year, partly reflecting the increase in digital work and partly to the change in category. There are 3660 entries from 58 countries that have been submitted in the category.

The Jury President for the category is Susan Bonds, CEO, Founder, 42 Entertainment, USA.

The APAC shortlists are:

Client Entrant Company Agency Media Agency
Australia (16 shortlists)
Tourism Victoria Clemenger Bbdo Melbourne Clemenger Bbdo Melbourne Mitchell & Partners South Melbourne
Rip Curl VML  Sydney VML  Sydney
National Australia Bank Clemenger BBDO Melbourne Clemenger Bbdo Melbourne Mindshare Melbourne
Cancer Council JWT Sydney JWT Sydney / Soap Creative Sydney
Cancer Council Nsw Soap Creative Sydney Soap Creative Sydney / JWT Sydney
Tourism Victoria Clemenger BBDO Melbourne Clemenger Bbdo Melbourne Mitchell & Partners South Melbourne
Rip Curl VML  Sydney VML  Sydney
Australian Federal Police VML  Sydney VML  Sydney
Australian Federal Police VML  Sydney VML  Sydney
Tourism Victoria Clemenger BBDO Melbourne Clemenger BBDO Melbourne Mitchell & Partners South Melbourne
Adidas New Zealand Iris Worldwide Sydney Iris Worldwide Sydney
National Australia Bank Clemenger BBDO Melbourne Clemenger BBDO Melbourne
Tourism Victoria Clemenger BBDO Melbourne Clemenger BBDO Melbourne Mitchell & Partners South Melbourne
Cancer Council JWT Sydney JWT Sydney
Rip Curl VML  Sydney VML  Sydney
Tourism Victoria Clemenger BBDO Melbourne Clemenger BBDO Melbourne Mitchell & Partners South Melbourne
China (1 shortlist)
Center For Psychological Research, Shenyang Ogilvy Beijing Ogilvy Beijing
India (6 shortlists)
Google, India Ogilvy & Mather India Mumbai Ogilvy & Mather India Mumbai
Nike JWT India Mumbai JWT India Mumbai Mindshare Bangalore
Nike JWT India Mumbai JWT India Mumbai Mindshare Bangalore
The Akanksha Foundation Ogilvy & Mather India Mumbai Ogilvy & Mather India Mumbai
Nike JWT India Mumbai JWT India Mumbai Mindshare Bangalore
Tata Global Beverages Limited 22feet Tribal Worldwide Bangalore 22feet Tribal Worldwide Bangalore Maxus Global Bangalore
Japan (8 shortlists)
Shiseido Shiseido Tokyo Tha Tokyo
Honda Motor Co. Dentsu Tokyo Dentsu Tokyo
The Shinano Mainichi Shimbun Frontage Tokyo Frontage Tokyo
Suntory Holdings Limited TBWAHakuhodo Tokyo TBWAHakuhodo Tokyo
Honda Motor Co. Dentsu Tokyo Dentsu Tokyo
Honda Motor Co. Dentsu Tokyo Dentsu Tokyo
Universal Music Japan Party Tokyo Party Tokyo / Dentsu Tokyo / Birdman
Honda Motor Co. Dentsu Tokyo Dentsu Tokyo
Malaysia (1 shortlist)
Lost Animal Souls Shelter Society Geometry Global Kuala Lumpur Geometry Global Kuala Lumpur
New Zealand (5 shortlists)
Paw Justice DDB Group New Zealand DDB Group New Zealand
Burger King Colenso BBDO  Auckland Colenso BBDO  Auckland Y&R Media Nz  Auckland
Sky Television DDB Group New Zealand DDB Group New Zealand
Paw Justice DDB Group New Zealand DDB Group New Zealand
Sky Television DDB Group New Zealand DDB Group New Zealand
Singapore (4 shortlists)
Carbonstory BBDO Proximty Singapore BBDO Proximty Singapore MEC Singapore
Let Elephants Be Elephants JWT Singapore JWT Singapore
British Council Singapore Grey Group Singapore Grey Group Singapore
British Council Grey Group Singapore Grey Group Singapore
The Philippines (1 shortlist)
P&G Philippines BBDO Guerrero Makati City Bbdo Guerrero Makati City Mediacom Philippines Taguig

 

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.
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