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63 APAC entries in Media Lions shortlist; Australia, India lead

The Cannes Lions International Festival of Advertising has released the Media Lions shortlist, in which around 227 entries have made it to the global shortlist. Asia Pacific has a strong representation of 63 entries in this primarily lead by Australia and India. This year, 3127 entries from 75 countries were submitted.

Matt Seiler, Global CEO, IPG Mediabrands is the Media Lions Jury President.

The Media Lions competition was created in 1999 to honour excellence in tactical media planning and placing while also giving key players in the Media industry an annual meeting point. Each entry will receive three marks from the jury which will make up the total vote as follows: Insight, Strategy and Idea (35%), Media Execution (30%) and Results and Effectiveness (35%).

The tally from APAC is as:

Client Entrant Company Media Agency Agency
Australia (18 shortlists)
BP Ogilvy Melbourne Mindshare Melbourne Ogilvy Melbourne
Honda Leo Burnett Melbourne ZenithOptimedia Melbourne Leo Burnett Melbourne
Transport Accident Commission Grey Melbourne Grey Melbourne
Mars Australia Clemenger BBDO Melbourne Starcom Melbourne Clemenger Bbdo Melbourne
Yarra Valley Water Ogilvy Melbourne Ogilvy Melbourne
Paramount Pictures Australia MEC Sydney MEC Sydney
McDonalds DDB Sydney OMD  Sydney DDB Sydney / Ddb Shanghai
Samsung Leo Burnett Sydney Starcom Mediavest Group Sydney Leo Burnett Sydney
Mastercard UM Sydney UM Sydney
ANZ WhybinTbwa Group Melbourne PHD Melbourne WhybinTbwa Group Melbourne
Australia Post Clemenger Bbdo Melbourne UM Melbourne Clemenger Bbdo Melbourne
McDonalds DDB Sydney OMD Sydney DDB Sydney
Paramount Pictures Australia MEC Sydney MEC Sydney
Samsung Leo Burnett Sydney Starcom Mediavest Group Sydney Leo Burnett Sydney
Royal Flying Doctor Service Havas Worldwide Australia Sydney Starcom Mediavest Group Sydney Havas Worldwide Australia Sydney
Yarra Valley Water Ogilvy Melbourne Ogilvy Melbourne
RSL Australia DDB Group Melbourne DDB Group Melbourne
Samsung Leo Burnett Sydney Starcom Mediavest Group Sydney Leo Burnett Sydney
China (6 shortlists)
Volkswagen Ogilvy Beijing HH Media Guangzhou Ogilvy Beijing
Taikang Insurance Cheil Opentide Beijing Adwo Ad Network Beijing Cheil OpenTide Beijing
Animal Rescue Association Of Shanghai Kid Dynamite Shanghai Kid Dynamite Shanghai
Volkswagen Ogilvy Beijing HH Media Guangzhou Ogilvy Beijing
Taikang Insurance Cheil Opentide Beijing Adwo Ad Network Beijing Cheil Opentide Beijing
Heineken Brouwerijen B.V. Taiwan Branch Leo Burnett Taiwan Taipei Medialand Digital Strategy Taipei Leo Burnett Taiwan Taipei
Hong Kong (5 shortlists)
Colgate Palmolive Red Fuse Communications Hong Kong MEC Hong Kong Red Fuse Communications / Y&R Myanmar
Green Peace Saatchi & Saatchi China  Hong Kong Saatchi & Saatchi China Hong Kong
Time Out Cheil Hong Kong Cheil Hong Kong
Colgate Palmolive Red Fuse Communications Hong Kong MEC Hong Kong Red Fuse Communications / Y&R Myanmar
Green Peace Saatchi & Saatchi China  Hong Kong Saatchi & Saatchi China  Hong Kong
India (8 shortlists)
Hindustan Unilever PHD Mumbai PHD Mumbai Lowe And Partners Worldwide Mumbai
Halonix Cheil India Gurgaon Media Supplements New Delhi Cheil India Gurgaon
The Akanksha Foundation Ogilvy & Mather India Mumbai Ogilvy & Mather India Mumbai
Nike JWT India Mumbai Mindshare Bangalore JWT India Mumbai
Cadbury India Ltd (Mondelez International) Madison Media – Pinnacle Mumbai Madison Media – Pinnacle Mumbai
Hindustan Unilever PHD Mumbai PHD Mumbai Lowe and Partners Worldwide Mumbai
The Akanksha Foundation Ogilvy & Mather India Mumbai Ogilvy & Mather India Mumbai
Happy Life Welfare & Dabbawala Foundation McCann Worldgroup India Mumbai McCann Worldgroup India Mumbai
Indonesia (2 shortlists)
Banana Republic Iris Worldwide Indonesia Jakarta Iris Worldwide Indonesia Jakarta
Banana Republic Iris Worldwide Indonesia Jakarta Iris Worldwide Indonesia Jakarta
Japan (3 shortlists)
Otsuka Pharmaceutical Dentsu Tokyo Dentsu Tokyo
Inakadate Village Hakuhodo Tokyo Hakuhodo Tokyo
Dole Japan, Inc. Dentsu Y&R Tokyo Dentsu Y&R Tokyo / Dentsu Tokyo
Malaysia (3 shortlists)
KFC BBDO Proximity Malaysia Kuala Lumpur Bbdo Proximity Malaysia Kuala Lumpur
Levi’s BBDO Proximity Malaysia Kuala Lumpur Bbdo Proximity Malaysia Kuala Lumpur
Golden Arches Restaurant Leo Burnett Kuala Lumpur Leo Burnett Kuala Lumpur
New Zealand (5 shortlists)
Paw Justice DDB Group New Zealand Auckland Omd Auckland DDB Group New Zealand Auckland
Samsung New Zealand Colenso BBDO Auckland Starcom New Zealand Auckland Colenso BBDO Auckland
Sony New Zealand FCB New Zealand Auckland FCB New Zealand Auckland
UNICEF FCB New Zealand Auckland FCB New Zealand Auckland
Samsung New Zealand Colenso Bbdo Auckland Starcom New Zealand Auckland Colenso BBDO Auckland
Singapore (5 shortlists)
Philips Ogilvy & Mather Singapore Philips Ogilvy & Mather Singapore
Cabcy JWT Singapore Cabcy JWT Singapore
Unilever PHD Singapore Unilever PHD Singapore
The Singapore Association For The Deaf Grey Group Singapore The Singapore Association For The Deaf Grey Group Singapore
Singtel Ogilvy & Mather Singapore SingTel Ogilvy & Mather Singapore
South Korea (3 shortlists)
UNCHR Cheil Worldwide Seoul Cheil Worldwide Seoul
Giordano Innocean Worldwide Seoul Innocean Worldwide Seoul
UNCHR Cheil Worldwide Seoul Cheil Worldwide Seoul
Sri Lanka (5 shortlists)
Ceylon Newspapers Leo Burnett Solutions Colombo Starcom Worldwide Colombo Leo Burnett Solutions Colombo
Thaliand (1 shortlist)
Seub Nakhasathien Foundation Cj Worx Bangkok SPORE Bangkok CJ Worx Bangkok
The Philippines (3 shortlists)
PepsiCo International/MyShelter Foundation BBDO Guerrero Makati City BBDO Guerrero Makati City
Cebuana Lhuillier Ace Saatchi & Saatchi Manila Starcom Mediavest Group Philippines Makati City Ace Saatchi & Saatchi Manila
P&G Distributing Philippines, Inc. Ace Saatchi & Saatchi Manila Ace Saatchi & Saatchi Manila

 

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.
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