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7 APAC entries in Branded Content & Ent Lions; India leads

As Cannes Lions International Festival of Creativity announces the shortlist for Branded Content & Entertainment Lions, 91 pieces of work have made it to the shortlist. Of these, APAC agencies have only seven entries. Three of these are from India, followed by two each from Japan and Australia.

A total of 1178 entries from 62 countries have been submitted into the Branded Content & Entertainment Lions category this year.

Introduced in 2012, the Branded Content & Entertainment Lions award has been designed to reward creativity in branded content and entertainment, defined as: the creation of, or natural integration into, original content by a brand. The purpose of branded entertainment is to deliver marketing messages by engaging consumers via relevant content platforms rather than traditional advertising methods.

The Jury President for the category is Doug Scott, President, Founder, OgilvyEntertainment.

The APAC tally is:

Title Client Entrant Company
Australia (2 shortlists)
I Touch Myself Cancer Council JWT Sydney
Wipe Off 5 Transport Accident Commission Grey Melbourne
Japan (2 shortlists)
Sound Of Honda / Ayrton Senna 1989 Honda Motor Co. Dentsu Tokyo
Rice-Code Inakadate Village Hakuhodo Tokyo
India (3 shortlists)
The Kan Khajura Station Unilever India Lowe And Partners Mumbai
Make Every Yard Count Nike JWT India Mumbai
Make Every Yard Count Nike JWT India Mumbai


Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.