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9fbank.com appoints Cheil China as its IMC agency

Cheil China has been selected as 9fbank.com’s branding communications agency for 2014-2015. Cheil’s scope of work will include implementing communication strategies, creative and providing integrated creative media buying across multiple platforms, including traditional and digital channels.

Established in 2006, 9fbank.com is an online finance platform based on big data and is comprised of “welicai”, “welending”, “wecash” and other “wefinancial” services designed for business entrepreneurs, individual business merchants, and private individuals. (“we, meaning “micro”.)

“9fbank.com is our second internet-based client after Letv.com. In its execution of brand building, Cheil positions 9fbank.com as ‘a finance servicing platform which interconnects wealth management and services through mutual trust’. Last year, Cheil proposed a series of highly efficient branding initiatives and creative for LeTV.com based on a concept of ‘subversive with the power-of-all screens viewing’, which was proven successful in brand effectiveness, as well as winning several regional marketing awards. We believe that our campaigns for 9fbank.com will attain the same caliber of results. In the future, we will put more focus into exploring new internet based business accounts, while providing more unique branding and marketing communication activities,” said, Vanessa Ding, Vice President of Cheil China.