Digital Market Asia is a Singapore-based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape. Reaching out to over 15,000 connections in APAC, the company caters to marketers, brand owners, media planners and buyers, technology-led media owners and entrepreneurs amongst others.
The Business we are in:
Content Creation for marketing professionals, in the backdrop of a fast evolving digital media and marketing landscape
To become a reservoir of information and knowledge for marketing professionals in a connected ecosystem; bring together and acknowledging industry stakeholders who make a difference to enable industry growth
The Industry we are operating in:
Asia-Pacific is a giant with digital ad expenditures in the region crossing USD 33 billion in 2013, according to agency forecasts. APAC is expected to become the second-largest digital ad market in the world by the end of this year, surpassing Western Europe and second only to United States. Emerging markets such as China, India, Indonesia, Malaysia and the Philippines amongst others will grow faster than APAC’s overall regional growth through 2016, while mature markets such as Australia, Japan and South Korea will continue to develop at a steady pace.
In such a scenario, new opportunities open up. Marketers look to navigate through all the options that industry offers and embrace the ones that will also deliver bang for the marketing dollar. While there are enough publications covering the advertising and marketing business and an equal number, if not more, covering the technology space, there are no publications that lie at the intersection point of the marketing ecosystem and the impact of technology on it. Digital Market Asia looks to fill in this gap.