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Adam Kennedy named as Y&R’s Brisbane MD

Y&R Group Brisbane has appointed former Clemenger Melbourne business lead, Adam Kennedy as Managing Director, as it continues its period of sustained new business growth.

Leading a team of more than 60 staff, Mr Kennedy steps into the role effective immediately, reporting directly to Y&R Regional CEO Australia & NZ, Phil McDonald.

Commenting on the appointment Mr McDonald said, “Adam has had some impressive experience at two of the BBDO network’s best agencies. He loves the business of creativity, and understands what clients need and want. Beyond that he is a good bloke and fits in to the Y&R management team perfectly. I have no doubt Y&R Brisbane will continue to go from strength to strength under his leadership.”

An experienced strategic thinker with a PhD in Advertising, Brand and Art from Kingston University in London, Mr Kennedy was previously with Clemenger Melbourne, where he was a member of the leadership team and led major accounts, including Carlton United Breweries and Fonterra.

Prior to that, Mr Kennedy worked in the UK at AMV BBDO, where he rose through the ranks from graduate trainee to Board Account Director in six years. At the time, AMV was the UK’s largest and most creatively awarded agency, where Kennedy led accounts including, Sainsbury’s, Aviva, UK Government, Eurostar, Camelot among others. He’s worked on campaigns that have been awarded at all the global creative and effectiveness shows, including the globally recognized anti-knife crime campaign ‘Choose a different ending’ for London’s Metropolitan Police.

On his new role, Mr Kennedy said, “I’m excited to be joining Y&R to head up the Brisbane office at such an important moment in the agency’s history. Y&R Brisbane has a formidable reputation in this market built on its creative pedigree, depth of talent and enviable client list. Along with the existing leadership team, my hope is to build on this heritage as we evolve our model, culture and ideas to meet the future needs of our clients.”

Y&R Brisbane’s Clients include Tatts Group, Credit Union Australia, Q Super, The Coffee Club, TAFE Queensland and Queensland Government. Y&R Group is part of WPP AUNZ, Australasia’s leading marketing communications group.

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