Adam O’Conor is joining Grey Group Greater China as Chairman and CEO.
Mr O’Conor has served most recently as President, Ogilvy & Mather Group, Asia Pacific, Hong Kong, overseeing global brand management in the region, capping a stellar two-decade long career at the agency.
“Adam O’Conor brings a tremendous track record of success to his new role at Grey. As a key architect of the Ogilvy network in Asia, he has demonstrated vision and dynamism in building brands across all communications channels. He has an unparalleled grasp of what clients are looking for in a future-facing marketing partner. Most importantly, Adam is known to be a champion of creativity, which aligns perfectly with our Famously Effective ethos. His appointment is a clear signal of our ambitions to aggressively pursue growth and expand our reach and resources in China,” Michael Houston, Worldwide CEO of Grey Group, said.
Starting as a graduate trainee at Ogilvy London in the mid-90’s, Mr O’Conor went on to serve as a Group Account Director and moved to Ogilvy Sydney in 2001 as Regional Business Director for IBM.
O’Conor came to Ogilvy Hong Kong, the network’s regional headquarters, in 2006, was promoted to Managing Director a year later and Group CEO in 2010. Since 2016, he has led Ogilvy’s Global Brand Management Team serving a Who’s Who of more than 20 multinational brands in the region, representing a significant volume of revenue.
“I’ve watched Grey’s transformation into a global creative powerhouse over the past decade and I’m delighted to become a part of its leadership team for the future. Working closely with Michael Houston, we intend to take Grey’s China operations to the next level as a center of innovation for our clients and growth for the network in the years to come,” Mr O’Conor said.
Grey Group Greater China, with 500 employees, encompasses operations in Beijing, Shanghai, Hong Kong, Guangzhou and Taipei, Taiwan.