AdAsia Holdings, a technology company developing solutions in artificial intelligence and advertising, has appointed Vivek Misra as Vice President of Corporate Strategy.
Mr Misra will lead AdAsia Holding’s corporate strategy arm, spanning product and solution strategy, strategic partnerships, and sales enablement.
He joins AdAsia Holdings from AppNexus, where he was Senior Engagement Manager of APAC – having helped drive traction for a client portfolio spanning publishers, ad tech companies and agency buyers.
Prior to AppNexus, Misra was a Value Architect at Accenture’s Analytics and Digital group, pitching and delivering advanced analytics and digital strategy solutions to enterprises. Misra kickstarted his career at DBS Bank, where he became Vice President of Equity Derivatives Trading, Treasuries and Markets.
“AdAsia Holdings is at the cusp of phenomenal growth and innovation – one that we’re driving together with our clients in APAC. I am excited to be coming onboard to drive strategic product growth as well as partnerships across the ecosystem,” said Mr Misra.
He reports to Kosuke Sogo, CEO and co-founder, AdAsia Holdings. “Vivek joins at a pivotal time – as we’re integrating and developing solutions driven by artificial intelligence across our current and future tools. His experience in this aspect will only enhance our shift and we are happy to have him on board to further drive our quick-growth,” said Mr Sogo.
Since starting out in April 2016, AdAsia Holdings has expanded to 10 cities in nine countries, with a global headcount of over 120 staff. The company offers end-to-end solutions across online display, native and video advertising, and influencer marketing.