Adconion Media Group has bolstered its management team by making two major appointments. It has appointed Sam Smith director of Strategy and Innovation at Adconian Australia office, and Jonathan Smith as national sales director. Interestingly the two happen to be brothers. The company has been doing some major leadership changes in the region to create more focus.
Talking about the new senior executive appointments, Matt Hunt, managing director of AMG Australia, said, “The company has completed a rapid, smooth leadership transition. Since joining as MD 40 days ago, we have worked quickly to refine our team, putting the right people in the right positions and developing our brand so that we can continue to be a leading digital media organization providing video, content, display, email and social strategies in 2012 for our clients. And like the Australian cricket team we are delighted to have our own band of brothers in our first grade line up!”
In the new role of director of Strategy and Innovation Sam will be responsible for creating a synergy between understanding the customer’s strategic requirements and developing Adconion’s creative and product vision to match. Sam joins Adconion from RedLever, the entertainment studio that creates all video solutions for Adconion. In fact Sam will continue to serve as MD at RedLever while overseeing his responsibilities at Adconion. According to Hunt, Sam will be driving Adconion’s thought leadership and innovation throughout the business for its Australian customers will also continue overseeing the creation and production of content strategies for brands and their agencies.
Jonathan joined Adconion in July 2011 as Victorian State sales director and has been responsible for driving the dedicated sales teams across Adconion Direct and Joost digital distribution platforms. He has over 15 years industry experience and a strong network of agency relationships across the state. Jonathan’s impact on the national business was felt immediately and in February 2012 he was awarded Adconion’s coveted global Excellence Award for his world’s best practice commercial leadership. His focus and engagement with media agencies has been extremely successful, which made his promotion to the national sales director role an obvious decision, added Hunt.