In addition to the retail mandate it won recently, Cheil has been named as the social media agency on record by adidas.
The account was awarded to Cheil after a multi-agency pitch.
Commenting on the win, Shiv Sethuraman, Group President, South-West Asia, Cheil India said, “We are delighted to deepen our association with adidas, one of the world’s most iconic brands. In addition to the Retail mandate, Cheil will now also be the Social Media Partner to adidas in the Cricket, Football & Training verticals. Driving clutter breaking and engaging programmes is a key deliverable and we look forward to the challenge.”