What’s On

Adobe launches new shoppable video

Adobe has launched new shoppable video which helps marketers to reach out to scores of consumers. Loni Stark, Senior Director, Strategy & Product Marketing, Adobe, launched the tool at the Adobe Marketing Symposium held in Singapore on July 30, 2015.

Adobe also announced the top performing digital marketing partners for Southeast Asia and Hong Kong at the event. Award recipients for 2015 were Mirum for Digital Marketing Partner of the Year and NCS for Digital Marketing Government Partner of the Year.

Speaking at the event, Paul Robson, President, APAC, Adobe said, “The reinvention of marketing has become the reinvention of the enterprise.”

The event focused on the needs of customers in today’s day and age; those who want transformation and radical change in the digital marketing environment. Partner companies and customers of Adobe accompanied marketing industry thought leaders to share their thoughts, experiences and predictions on the role of marketing in strategies of business such as Rakuten Inc. DBS Bank and Nestle Malaysia to name a few.

Brad Rencher, SVP, Adobe said, “In this age of digital everywhere, technology is changing what it means to do marketing.”

Craig Bowman, Director International Security Solutions, Adobe tweeted, “Singapore is clearly one of the most digital countries in the world.”

Tamara Gaffney, Principal Analyst, Adobe Digital Index, said, “Digital allows you to scale faster than ever before – Brands need to think global.”

A report by Adobe unveiled at the event highlighted that marketers rated eCommerce as their most critical focus area.

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.