AdoTube, the in-stream video advertising technology company, is on a new growth strategy. The company has expanded its presence in the APAC market, and is also rebranding itself to create a new corporate identity. To create a more relevant focus in the online video advertising market in Asia Pacific, AdoTube has set up offices in Mumbai, India, and Singapore. Besides these two locations, the company has also opened offices in London, Toronto, and Dubai.
This will allow the company to target on the 1.2 billion online video viewers. “Access to broadband technology has spurred global consumption of online video across multiple devices. AdoTube is well positioned to help brands benefit from that shift by delivering highly engaging and relevant campaigns in online video content. Our expansion into EMEA and APAC brings those capabilities to a much wider audience,” said Steven Jones, Chief Strategy & Operations Officer, AdoTube. In keeping with the expansion the company is creating a new brand identity including a new site, logo and look and feel.
In the APAC region, earlier AdoTube only had presence in Australia. Now AdoTube’s new Asia-Pacific offices will be lead by Vijay Kunduri, director of Sales, and Pooja Gupta, senior business manager. Kundari joins AdoTube from India’s largest media company, Web18, Gupta previously worked with Tribal Fusion.