What’s On

AdParlor bags regional social mandate for Timberland

AdParlor Asia Pacific has been appointed by Timberland as their regional social media agency for Malaysia and Singapore. AdParlor’s Malaysia team will develop and execute the social strategy, creative content and community management, for both markets.

“Timberland has a rich heritage and brand story. Whether physically in the outdoors or digitally on mobile, they have always been about innovating and exploring new frontiers. Social is both a great way to tell their story and enable consumers to be part of it, and I look forward to working with the team to engage and build the buzziest brand on social,” said Matt Sutton, CEO, AdParlor Asia Pacific.

“We are extremely excited to work with such an iconic outdoor lifestyle brand. Timberland is exceptionally consumer-centric, and personifies comfort and ruggedness. We intend to build meaningful consumer connections for the brand and harness the power of social to deliver compelling brand stories. You will find us all in iconic yellow boots from now on,” said Dheeraj Raina, Managing Director, AdParlor Malaysia.

“We have great plans at Timberland for 2018 and this year we want to go deeper with our consumers by having an always-on narrative. We also want to bring consumer to the center of our marketing innovation and dial up our e-commerce initiatives. We were in need of an agency which looks at digital marketing differently and we are glad that we have found a great partner in AdParlor which shares our passion of building meaningful consumer connections,” said Karen Ong, Marketing Manager, Timberland Malaysia.

Since announcing the expansion of its senior leadership team in August 2017, AdParlor’s Malaysia operation has further strengthened its in-house social media and creative team.