Creative agency, MullenLowe Malaysia has named former Saatchi & Saatchi Malaysia CEO Adrian Sng as their new Managing Director. Mr Sng replaces former MD Mazuin Zin who has decided to step down from her role to pursue other opportunities within the industry.
Mr Sng, a proven leader with over 20 years of industry experience, brings with him rich leadership experience having worked at leading international agency brands such as Ogilvy, Leo Burnett, BBDO and most recently Saatchi & Saatchi Malaysia. He has been selected for the new role under the guidance of Vincent Digonnet, APAC CEO, MullenLowe Group.
Mr Sng will continue to build on the excellent reputation MullenLowe has built as a challenger agency brand in the Malaysia market. Through its hyperbundling of operations globally, MullenLowe Group provides channel agnostic communication solutions to today’s marketers, in addition to facilitating strategy and execution of technology and customer journey solutions.
Mr Sng says, “I am very pleased and privileged to have this opportunity to build on Mazuin’s achievements. She has a great team and built an expanded capability and client base which puts us in a strong position for further growth. I am excited by the vision of MullenLowe Group working within Malaysia and the wider region to deliver exceptional client outcomes.”
Ms Zin says, “I am both proud and sad at the same time to leave this business and my team. The great work the team has done ensures that MullenLowe Malaysia is in a rock solid position to continue its trajectory in the very capable hands of Adrian. I feel confident that MullenLowe Group will continue to be an important partner for their clients in Malaysia”.
Mr Digonnet says, “Understandably we are sad that Mazuin can’t complete the journey with us to build MullenLowe Malaysia into a modern channel-neutral solutions provider, using our hyperbundling approach. Thankfully in Adrian we have acquired a seasoned leader who relishes the challenges this market provides, and we wish them both well in their new roles.”