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Adsfactor launches rich media ad units

Adsfactor, one of Asia’s leading brand focused ad network, is expanding its ad unit offerings by launching brand focussed rich media solutions. The agency decided to launch this to take advantage of the growing demand for rich media solutions in the Asian market as consumers shift into a more evolved digital lifestyle. The newly expanded rich media ad suite will enable brand advertisers to better engage and get more interactive with their target audience.

Talking about the new solution, Christine Lau, country manager, Adsfactor Hong Kong said, “With the launch of our new Video-enabled Expandable Half Page Ad Adsfactor will continue to be a prime online platform for advertisers to reach their target audience online efficiently and effectively. Coupled with our rich media suite and deep vertical channels, we enable advertisers to engage audiences in measureable and meaningful ways.” The agency has also deepened its vertical content focus with the launch of its new Parenting Channel.

According to Lau, the Expandable Half Page Ad, an extension of the Standard Half Page Ad is video enabled and allows advertisers to add further interactive features in addition to video to the increased ad canvas for greater messaging and communications to consumers. The Expandable Half Page Ad measuring 600×600 (width x height) expands upon user initiation from a Standard 300×600 Half Page Ad that was launched last year. The standard format today has launched over 50 campaigns successfully till date.

Lau says that served by MediaMind, the global leader in third party ad serving, advertisers will be provided with advanced reporting that includes Engagement and Dwell Rates to help them better measure their ad effectiveness. Its new Parenting Channel consists of ad inventory from over 20 high quality parenting related content websites currently has a reach of over 300,000 monthly unique users or 42% of related users in Hong Kong with its audience base being predominantly women (64%) and 25 years and above (80%).

Besides the new solution, the company has much to be happy about as it has emerged as the number one ad network by unique users in Hong Kong this year. This was shown in comScore’s February 2012 Hong Kong ad network report. According to the report, Adsfactor Network in Hong Kong has grown by 53% from a year ago and now reaches 94.3% of total active Internet users or equivalent to over 4.2 million unique users per month. On a daily basis, it reaches 1.462 million users. “We are pleased to continue our lead in Hong Kong. With reach of over 4.3 million unique users per month or 1.5 million unique users daily, the Adsfactor Network in Hong Kong rivals many of the free dailies by readership and comes close to the reach of the largest portal in Hong Kong,” concludes Lau.

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