Allianz Malaysia is challenging Malaysians to find out about their insurance needs through the Allianz Discover A-Z Campaign, which runs from 1 July to 23 September 2018 at various malls in the Klang Valley.
Amy Loke, Chief Market Management, Allianz Malaysia says, “Through this campaign, we hope to encourage Malaysians to learn more about insurance protection by overcoming the perception that insurance plans are complex and full of technicalities”.
“The aim of the campaign is to make learning about insurance a fun and rewarding journey for people from all walks of life. A prize pool worth over RM100,000 awaits winners. We encourage them to find out how they can be protected from A-Z with insurance options available in Allianz Malaysia through the use of quizzes, games, and contests that come with attractive prizes. In other words, we want to reward Malaysians for taking the initiative to learn more about insurance and the many benefits of having a complete insurance coverage,” she shared.
Inspired by the adage ‘keeping your fingers crossed’, usually expressed when one is wishing or hopeful for something, the theme of the campaign centres around the use of the crossed fingers mnemonic as the key visual across all its communications. It represents the mindset of many, who simply hope they are insured.
Participants are also encouraged to experience the Needs Discovery Tool by Allianz. This interactive and easy to use tool provides a quick glance at one’s financial situation, while identifying gaps in insurance coverage. It’s also able to customise insurance solutions based on one’s needs and finances.
The campaign is taking place in five shopping malls; Sunway Pyramid, Setia City Mall, 101 City Mall, Sunway Velocity and 1 Utama, from 11 July – 9 September. Visitors to the event will get to enjoy free health checks by Allianz Malaysia’s hospital partners, play games and win prizes. In addition, there will be a rewarding shopper programme, whereby a minimum spend of RM150 with maximum 2 receipts, qualifies participants to redeem gifts instantly.