Amnet, the programmatic agency for Dentsu Aegis Network, has appointed Conrad Tallariti to a new role as General Manager for Southeast Asia, overseeing offices in the region. The newly created role will lend strength to Amnet’s rapid growth since its inception in 2014 which has seen the agency expand from one to six offices in Southeast Asia and Hong Kong. Mr Tallariti will be responsible for driving performance across five offices including Indonesia, Malaysia, Singapore, the Philippines and Thailand. He will lead four key teams – client servicing, product development, analytics, and marketing and report to Anna Chan, Regional Managing Director at Amnet.
Mr Tallariti said of his appointment, “I am excited to be a part of the programmatic industry which is where the future of media is headed. The team at Amnet has demonstrated their expertise attaining great success over these four years and I look forward to working closely with each team member to keep the momentum. Over the next two years my goal is to position the agency as the best in class in the region, helping our clients buy effective, brand safe media through our innovative and unique tech stack.”
Mr Tallariti brings nine years of experience in the media and adtech industry and was most recently Head of Agencies in Southeast Asia and North Asia at LinkedIn. His experience spans across sales, strategy, content marketing, programmatic, and management in both regional and local roles at Sizmek and Microsoft. He speaks regularly at adtech conferences with previous speaking engagements at LinkedIn, iMedia Asia, MSN and Sizmek events.
According to Dentsu Aegis Network’s Ad Spend Forecasts released in June, programmatic will be one of the sources of growth for digital ad spend this year and is set to grow by 25.4 per cent in 2017. As the programmatic arm for the group, Amnet has seen an increasing amount of advertiser spend since 2014 leading to a rapid expansion in operations and offerings and the company bolstering its management team since the start of the year. In March, the company elevated Publisher Development Lead Mandar Kambli, to a newly created role of Head of Products and Partnerships. February saw the appointment of Joshua Campanella as Regional Account Director for Southeast Asia who also serves as Co-Chair on the Programmatic Committee of the Interactive Advertising Bureau (IAB).
Ms Chan said, “Amnet is evolving to the next stage of programmatic since the acquisition of Merkle by Dentsu Aegis Network, and a strong team will be crucial to lead the change. Conrad, with his expertise in adtech as well as agency relationships will be vital in steering the future of the agency as we move towards a people-based marketing model where audiences are reached based on addressable people-based IDs, eliminating wasteful impressions. Programmatic has evolved to be a marketplace now. We are driving the development of various products to support this transformation and Mandar was well positioned for the role having successfully developed and launched our flagship premium marketplace product for the region.”
Amnet’s premium marketplace product ‘Spectrum’ was developed by Mr Kambli and his team in 2016 and now comprises over 120 publisher partnerships across the region comprising local, regional and global publishers.
Amnet specialises in programmatic buying and the planning, analysis and activation of audience data, and has over 200 employees in the Asia Pacific region in Hong Kong, Southeast Asia, India, Australia, Taiwan and China. The company works with agencies such as Carat, dentsu X, iProspect, and Vizeum under the Dentsu Aegis Network, providing programmatic consultation to clients in the FMCG, hospitality, luxury, retail and travel industries.