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Amnet HK appoints new GM

Amnet, the programmatic agency for Dentsu Aegis Network, has appointed a new General Manager for its Hong Kong office. Jeremy Lo, previously Regional Account Director has been elevated to the position of General Manager, reporting to Anna Chan, Regional Managing Director at Amnet. In his new role, Mr Lo will oversee the Hong Kong office, responsible for driving collaboration with agencies under Dentsu Aegis Network in Hong Kong to increase programmatic adoption within the group.

Mr Lo joined Amnet in early 2016 and has since led the team in Hong Kong to achieve significant year-on-year growth. He was instrumental in business wins such as British Council, Ocean Park, Richard Mille, and TransUnion. He was also a significant driver of training initiatives, partnering with industry experts to enhance programmatic knowledge among clients and agency partners.

In his 15 years of experience, Mr Lo has worked in both regional and local roles in media and publisher companies such as Haymarket, Eight Partnership, and Omnicom. Before Amnet, he was the Media and Communications Director for Asia Pacific at Doremus, Omnicom Group.

Mr Lo said, “I am honoured to have the opportunity to lead the talented Hong Kong team at such an exciting time for the company and the industry. We’ve seen a significant jump in the amount of programmatic investment, and we will continue to set standards and drive the industry forward to see Amnet through the next stage of its growth. I look forward to helping Dentsu Aegis Network clients and agencies navigate through the programmatic landscape and deliver measurable return on investment.”

Ms Chan said, “The development of programmatic is in different stages across the Asia Pacific region, and on top of that, each market operates differently; this is why Amnet ensures localised expertise in each market and we need a leader such as Jeremy who understands the nuances of the country’s advertisers, consumers and platforms. Since joining Amnet in February 2016, Jeremy has put considerable effort to collaborate with multiple brands within Dentsu Aegis Network to educate advertisers as well as traditional media buyers and advise how they can seamlessly integrate programmatic media buying into their overall media strategy. With his expertise and thought leadership in the industry, Jeremy is the best candidate to advance Amnet to the next stage of programmatic in Hong Kong.”

Under Ms Chan and her team, Amnet has rapidly expanded to launch offices in six markets in the region since 2014 including in Hong Kong, Indonesia, Malaysia, Singapore, Thailand and the Philippines. In July, the company announced the appointment of Conrad Tallariti as General Manager for Southeast Asia.

Amnet specialises in programmatic buying and the planning, analysis and activation of audience data, and has over 200 employees in Asia Pacific. Other offices in the region include Australia, China, India, and Taiwan.