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Amobee acquires AdJitsu for better ad experience

Amobee, the end-to-end mobile advertising solution provider, has acquired Adjitsu, a 3D mobile advertising company. This acquisition will allow Amobee to enhance its mobile advertising platform and deliver to clients a better immersive mobile advertising solution. It will leverage upon AdJitsu’s 3D technology and product suite to develop highly interactive and spectacular 3D mobile ads.

Talking about the reason behind this acquisition, Amobee CEO Trevor Healy said, “Creating mobile ads with an immersive 3D experience fundamentally changes the way people perceive ads. Instead of a passive experience, mobile users now interact and play with the ad, which is key to starting a love affair between the consumer and the brand. With AdJitsu’s advanced 3D technology, Amobee’s mobile ad campaigns feel like mini apps that mobile users look forward to receiving.” With AdJitsu’s technology and product suite, Amobee will collaborate with ad networks, premium publishers, brands and agencies to create highly engaging and differentiated 3D mobile ad units. Mobile users can tap on the ad and engage with 3D models of advertisers’ products with high interactivity, speed and animation.

AdJitsu is a wholly owned business unit of Cooliris. “We are thrilled about this acquisition because it impacts the future of mobile display advertising and benefits consumers, publishers and brands worldwide. AdJitsu’s exponential business success in the global market demonstrates the value of full-featured experiential advertising,” said Soujanya Bhumkar, CEO of Cooliris. Furthermore, AdJitsu’s technology has the unique ability to transform existing 2D ad assets into interactive 3D campaigns, which result in impressive click through rates and higher revenues for advertisers and publishers.