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Amobee gets the pulse right for publishers

Amobee has partnered with leading multimedia weather information source to offer a unique advertising proposition to the marketers in Asia. Amobee’s PULSE platform will be basis for distribution of AccuWeather’s mobile advertising inventory. With AccuWeather’s unique mobile inventory, advertisers have the advantage of reaching their desired audience to achieve outstanding results.

“AccuWeather recognizes the unique advantage and assets they have to be a major driver in the growth of the mobile advertising industry. Amobee is the only mobile advertising platform for the big guys, connecting highly attributed mobile inventory with the most appropriate ads. This is the kind of advertising the Mad Men dreamed of,” said Trevor Healy, CEO Amobee.

AccuWeather is an innovator in mobile advertising by making its mobile inventory, mobile applications and mobile web highly contextual by providing over 100 weather, lifestyle and location attributes for advertisers to choose from. “Weather is one of the most popular downloaded and searched topics across all mobile devices in the world. Working with Amobee is enabling us to offer large brands and agencies powerful advertising opportunities to target the most premium audiences on a global scale,” said Jim Candor, executive vice president and chief business officer, Digital Media, AccuWeather. Currently AccuWeather offers information ranging from daily high/low temperatures, to the Dust and Dander Index, Flu Index, and Jogging and Skiing Forecasts across the world.