Data and measurement has become all important in Twitter’s scheme of things. Following the enhanced deal with Kantar and the acquisition of SecondSync, Twitter has now added Gnip to augment its overall focus on data.
Gnip is a global social data provider. The company partnered with Twitter four years ago to make it easier for organisations to realise the benefits of analysing data across every public Tweet. As per company officials, Gnip has delivered more than 2.3 trillion Tweets to customers in 42 countries who use those Tweets to provide insights to a multitude of industries including business intelligence, marketing, finance, professional services and public relations.
“We want to make our data even more accessible, and the best way to do that is to work directly with our customers to get a better understanding of their needs. To that end, we have agreed to acquire Gnip, a leading provider of social data and a long-standing Twitter data partner. As Twitter has grown into a platform that delivers more than 500 million Tweets per day, Gnip has played a crucial role in collecting and digesting our public data and delivering the most essential Tweets to partners,” said Jana Messerschmidt, VP, Global Business Development & Platform at Twitter in a company post.
“Combining forces with Twitter allows us to go much faster and deeper. We’ll be able to support a broader set of use cases across a diverse set of users including brands, universities, agencies, and developers big and small. Joining Twitter also provides us access to resources and infrastructure to scale to the next level and offer new products and solutions,” added Chris Moody, CEO, Gnip.
Twitter’s objective is to offer sophisticated data sets and data enrichments, so that more developers and businesses big and small around the world can “drive innovation” using the content that is shared on Twitter. While Twitter will continue making its data available to Gnip’s growing customer base, with the help of Gnip’s Boulder-based team, Twitter will be extending its data platform as well.