WPP was awarded Holding Company of the Year at the Cannes Lions International Festival of Creativity for the third time, in as many years, after a stellar performance from its agencies.
The win follows the news earlier this week that the Effie Index has ranked WPP as the world’s Most Effective Holding Company, for the second year in a row.
The Holding Company of the Year, an overall recognition, is based on the total number of awards won by the agencies of a Holding Company.
This year, WPP registered 2067 points, a significant increase from the 1554.5 that it had last year. Omnicom follows with 1552 points (last year it had scored 1375.5 points) and Publicis Groupe ended up with 989.5 points, a drop from the 1032 points that it had last year.
Sir Martin Sorrell, CEO, WPP said, “WPP agencies have put in a stunning performance at this year’s festival, where the quality of work has been hugely impressive across the board. I’d like to thank and congratulate everyone who made this result possible. As Cannes Lions and the Effies have recognised, our people are creatively effective, and effectively creative. We’re very proud of them all.”
“The Cannes Lion Holding Company for WPP, for the third consecutive year, is of course very gratifying. But the Effie award is every bit as satisfying. What we do, we do not for ourselves, but in the service of our clients’ brands the world over. To be judged the best in terms of both creativity and effectiveness is a wonderful achievement by our people and a great tribute to their talent,” added John O’Keeffe, Worldwide Creative Director of WPP.
Consumer insight or market research agencies that form 25 per cent of WPP’s business are excluded from Cannes Lions. Hence, in terms of qualifying revenues for the festival, WPP is smaller than Omnicom.
WPP’s Ogilvy & Mather became the first network ever to win more than 100 Lions (Ogilvy has won 155 Lions in all this year) and was once again named Network of the Year. WPP companies from more than 40 countries won Lions, across all marketing disciplines. Ogilvy Sao Paulo was named Agency of the Year.
The Group’s agencies were behind many of the stars of the festival. These included Ogilvy Brasil’s all-conquering ‘Real Beauty Sketches’ campaign for Dove, Y&R Dubai’s ‘Sale’ work for Harvey Nichols, Grey London’s ‘Hard, Fast And Effective’ for the British Heart Foundation, Ogilvy Australia’s ‘Share A Coke’, Y&R Macedonia’s ‘10 Meters Apart’ for the Government of Macedonia, Grey New York’s work for DirecTV, Coke’s ‘Sharing Can’ from Ogilvy France/Singapore, Ogilvy Amsterdam’s ‘Why Wait Until It’s Too Late?’ for Dela, Ogilvy France’s ‘Outdoor As Utility’ for IBM, ‘Immortal Fans’ for Sport Club Recife by Ogilvy Brasil, ‘Kleenex Catches Colds’ for Kimberly-Clark by Mindshare UK, JWT China’s press work for Samsonite and AKQA’s ‘Nike+ Kinect Training’ innovation.